Prozac for Pets Grows in Popularity, How Sad is That?

When my dog, Sanchez, was recovering from a slipped disc in his neck, for a short time he was on some of the same medication that my mother takes for her back pain — gabapentin and tramadol. Fortunately, his acupuncture treatment was very successful at relieving his pain, and he was off of drugs pretty quickly. In addition to pharmaceutical drugs, psychiatric drugs have also grown in popularity for the 4-legged population.

An in depth article in Salon reported the results of a survey taken of insured Americans:

“One in five adults is currently taking at least one psychiatric drug. Americans spent more than $16 billion on antipsychotics, $11 billion on antidepressants and $7 billion on drugs to treat attention-deficit hyperactivity disorder (ADHD) in 2010. And according to a recent study by the Centers for Disease Control, 87 percent of people who visit a psychiatristc office leave with a prescription.”

Animal pharmaceuticals are a booming business. Salon also reported that the pet pharmaceutical business has grown from $6.68 billion in 2011 to a projected $9.25 billion by 2015. Zoetis Inc., once a subsidiary of Pfizer, is at the top of the pharmaceutical chain, with yearly sales of Pfizer’s animal pharmaceuticals worth roughly $3.9 billion.

With the July 4th holiday coming up in America, veterinary practices are expecting their busiest week of the year. People are seeking anti-anxiety drugs for their fireworks phobic dogs and cats. (Incidentally, the† busiest day of the year for shelters in the U.S. is July 5th, as sound sensitive dogs left outside during fireworks escape, seeking safety and quiet.)

One in seven dogs has an anxiety disorder that has been treated by a veterinarian. Reconcile is an FDA-approved just like Prozac, except it comes with a beef-flavor and is chewable. The company “Lilly” funded a study in 2007 that reported 17 percent of American dogs have separation anxiety.

Clomicalm by Navartis was also recently FDA approved for pets. The active ingredient duplicates the active ingredient in Anafranil. Novartis claims that it helps calm dogs with separation anxiety. Their website says, “CLOMICALM”† has been shown to be effective when administered in combination with behavioral modification techniques for the treatment of anxieties and stereotypies (obsessive compulsive disorder).”

Herein lies the problem. The majority of people want their dog’s anxiety problem solved, and solved quickly. And it’s so much easier to give their pet a pill rather than try behavioral solutions. While veterinary behaviorists may prescribe anti-anxiety medication, they only do so in combination with behavioral treatment. But, behavioral treatment often takes time, and pet parents would often rather solve the short term problem now than invest the time to solve the problem long-term.

Salon also interviewed Nicole Cottam at Cummings School of Veterinary Medicine at Tufts University who had this to say,

“50 to 60 percent of the people who come to the Tufts clinic want drugs for their dog, cat, or bird. Most of our clients donít call or come back after the initial appointment, unless itís to get refills. When people leave with a prescription and behavioral exercises, they tend to only use the pills.Ē

Also, there are many alternative choices. When we first launched Through a Dog’s Ear, clinically tested sound therapy for canine anxiety issues, we joked about a tag line called, “Just Say NO to Drugs.” Humans hear sounds between 20-20,000 Hz. Dogs hear at least twice as high, sometimes all the way up to 55,000 Hz. Since a dog’s hearing is their second strongest sense (after smell), it’s not surprising that dogs† respond to music clinically tested to calm their nervous system. For thousands of dogs, the sound therapy has helped calm them instantly, even those with severe anxiety issues who formerly had jumped out the window during fireworks.

For others, there are desensitization tools combined with training protocol by world-renowned trainer Victoria Stilwell. The goal is to change your dog’s association with the “bad thing,” i.e. fireworks, thunderstorms, construction sounds. Yes, that can take some time. But, the natural remedy again has worked for thousands of dogs. And you’ll save yourself a trip to the vet every July 3rd.

Other natural remedies include anxiety wraps, pheromone sprays, and calming caps. I highly encourage anyone with an anxiety ridden dog to try all of these natural solutions (and combine them as needed) before putting your dog on a doggie downer.

Delivering Calm, Four Paws at a Time!

Receive a FREE DOWNLOAD from the Calm your Canine Companion music series when you sign up for the Through a Dogís Ear newsletter and/or Lisaís Blog. Simply click here, enter your email address and a link to the free download will be delivered to your inbox for you and your canine household to enjoy!


Christine Jones
Christine J2 years ago

I agree that many people want only a quick fix, and that rarely works.

Drugs for animals should be treated the same as drugs for people. Diet, exercise and behavioural modification can treat lots of issues, but if they don't work, there's no shame in using medications, especially if recommended by your trusted vet. And really, if you don't trust your vet you should find another one.

I've recently "cured" my foster dog of a severe thunderstorm phobia, using only behavioural modification. It took time and patience but will pay off in increasing his chances of finding a "furever" home. However, if that didn't work and he needed medication I wouldn't hesitate.

Eileen Mary P.
Eileen P3 years ago

controversial and emotive article. Interesting.

Francesca A-S
Past Member 3 years ago

Sad news.

Lisa Zarafonetis
Lisa Z3 years ago


Cheryl Mallon-Bond
Cheryl M3 years ago

I would not call a person a "pet parent", that wasn't looking to do the right thing by their animal. I don't believe shoving prozac & the like down a pet's throat & not trying every other natural remedy including behavioral, FIRST! A person who loves their pet wants to do everything possible to help them & not hurt them. Drugging your animal (or human child), for that matter should NOT be the go to answer , sadly, our society is a "quick fix" culture...pop a pill & all your troubles go away... seems to be
the way too many people choose.

Jennifer H.
Jennifer H3 years ago

Psychiatric drugs for dogs? I am not to sure about that. Consider the list of umpteen side affects they have on humans. What are they doing to dogs? I do feel with the majority of pets that more owner involvement would help a pet considerably.

Aud nordby
Aud n3 years ago

very sad ._(

Kerry C.
Kerry C3 years ago

Far too many people looking for a quick fix, for themselves at times as well as administering the doggie downers without looking for a natural solution. Sad. If you love your furry friends, be a responsible owner and seek other solutions before turning to drugs.

Barbara D.
Past Member 3 years ago

I believe physicians and veterinarians are far more knowledgeable and have far more expertise in evaluating the risks and benefits of prescribing medications and judging when they're needed. Most people seem to getting their medical and pharmaceutical information from internet gurus and bloggers who have no more expertise than the people who read their malarkey.
Actually, I couldn't care less what people decide to believe and what they choose for themselves, but I'm sick and tired of them inflicting their beliefs on their pets.
*My cat has asthma but I refuse to give her prednisone because my second cousin twice removed took it and got a boil on his butt*.
Of course, you don't get to try and save their lives when they come into my ER, you don't see how many die from what I consider idiotic negligence.
Oh, BTW, since we are discussing psychotropic medications you also don't see how many animals I admit to the shelter because the owner refused to try medication ~ for all the reasons that have been posted here.
I can very rarely place animals with behavioural problems..........................

Fi T.
Past Member 3 years ago

This is like killing our family