The Best & Worst Advertisements With Dogs

I’ve written about my opposition of a Skechers Superbowl commercial being filmed at an inhumane Greyhound racing ring. I created a Care2 petition to prevent the commercial from playing, but unfortunately the ad aired anyway at the 2012 Superbowl.

More recently, Pearl Izumi ran an ad in Canadian Running Magazine for their running shoes. The ad shows a runner giving CPR to his dead dog. While the ad was meant to be humorous, it implied that the Izumi shoes gave dog owners the ability to run their dogs to death. Dog lovers weren’t laughing, as we took great offense to the ad and Izumi publicly apologized for their poor judgement and made a $10,000 donation to the Boulder Valley Humane Society. I’m sure that came in handy with the influx of pets displaced from homes during the recent flooding who needing housing.

Izumi recently ran an ad with a dead dog. They later pulled the ad and apologized.

But, not all advertising with dogs is harmful. I have watched the new ad for Beneful over a dozen times, and it brings a smile to my face every time. I love how each dog has an assignment, happily fulfills it, and then they are all rewarded together at the end (and behind the scenes throughout, I’m sure). Click the video above to view, and you won’t want to miss the adorable wagon of Golden puppies.

Do you have any favorite or least favorite ads with pets? Do you think it was inappropriate for Izumi to portray the image of a dead dog that got overheated while running in its ad? What do you think of the Beneful commercial? Thanks for sharing your thoughts in a comment below.

Have you seen the new Adoptable Pets page on Care2? Please also share with your friends. We’d love your help in finding homes for these adorable animals!

Delivering Calm, four paws at a time!

Receive a FREE DOWNLOAD from the Calm your Canine Companion music series when you sign up for the Through a Dog’s Ear newsletter and/or Lisa’s Blog. Simply click here, enter your email address and a link to the free download will be delivered to your inbox for you and your canine household to enjoy.

Cheerios Ad is Met With a Bowl of Racial Outbursts



Else G.
Else G3 years ago

Marilyn B. Why would you relate training dogs to dog abuse? Please explain.
Every dog I have ever had and that's a lot, have loved their training classes. The old days of choke, prong collar training is mostly gone. These were probably trained using posative methods. Clicker training is very popular now and a great way to train your dog. totally non abusive.

Donna G.
Donna G3 years ago

My least favorite animal ads are those that show them wearing silly costumes. However, there is an anti-smoking poster that I've seen that shows various animals with a cigarette hanging out of their mouths. In big letters, it has words something to the effect, It looks just as stupid when you do it.

Of course, to create this poster, it wasn't necessary to actually get these animals to have a cigarette hanging out of their mouths. There is a variety of photo editing tools available. Since I don't smoke, I'm not sure how effective it is.

Quanta Kiran
Quanta Kiran3 years ago


Marilyn byrne
Marilyn G3 years ago

Someone send me this video a while ago and for a moment I enjoyed it ! When it ended I realised how long it would take to train those dogs to do just exactly what they had to do and when then I thought about abuse.....................!!!

Carrie-Anne Brown

thanks for sharing :)

Tania S.
Tania S4 years ago


heather g.
heather g4 years ago

Some people are so out of touch with reality, they just want the payment for the ad. Ethics don't come into it.

GGma Sheila D.
GGmaSheila D4 years ago

Don't have pets any more - live in apartment. Also thought the doggie CPR was in extremely poor taste, but this beneful was cute...though wouldn't have fed any of my dogs that.

Colleen W.
Colleen W4 years ago

Why would anyone even think that a dead dog is amusing? And why would anyone CHOOSE to be in that ad either?

Donna Ferguson
Donna F4 years ago

I like Beneful ads, and as B. mentioned, the "ain't no bugs on me." dead dog? what could they have been thinking!!