The Most Important Financial Advice You’ll Ever Get

Welcome back to the Overcoming Underearning series, inspired by my friend Barbara Stanny’s book Overcoming Underearning: A 5 Step Plan To a Richer Life. Now that youíve figured out whether youíre an underearner and determined whether youíre a doer or a dawdler, I want to share with you what Barbara believes is the single most important piece of financial advice you’ll ever receive.

When I read this piece of advice, something in my gut went “PLUNK” because it resonated so completely with me. In fact, it’s what my new e-course Get Out Of Your Own Way: Free Yourself From Fear and Worry And Leap Into Your Dreams is all about.

And I’m right in the throes of it in my personal and professional life right now. Reading this bit of wisdom served as big, fat validation for everything I’m feeling and everything my intuition tells me is true.

But before I tell you what it is, let’s back up a second.

How do you feel when you’re about to do something big — really big?

If you’re anything like me, you instantly start to shrink, even if the really big thing is something you desperately want. Why do we do this? Because doing something really big usually commands change, and change — even awesome change — is some friggin’ scary ass shit. So the tendency is to back away and get small, because smallness, while small, feels safe.

So spill it, Lissa: What’s The Most Important Financial Advice You’ll Ever Get?

Barbara Stanny says, “The number one requirement for financial success (or success in anything for that matter) is simply this: you’ve got to be willing to be uncomfortable.”

Anxiety, fear, worry, freaking out — these are natural reactions to doing something big and the best thing you can do is embrace them. Learn to feel the discomfort and keep right on chugging. If you can’t make peace with the fear and worry, you’ll never be able to leap into the life of your dreams. You’ll choose to stay small, because small is comfortable.

When Barbara’s students say, “But Barbara, this is so hard,” she responds, “No, it’s not hard. It’s easy. But it’s uncomfortable.”

Bingo, sister. That’s right where I am right now. What I’m doing in my life isn’t hard. But it is SO uncomfortable! After a series of professional disappointments, I crumbled into tears and literally curled up into a ball. Why? To make myself small so I could feel safe. Expanding isn’t hard, it’s uncomfortable. So the temptation is to pull back right when I need to push forward. I must sit with the fear, notice the anxiety, feel the worry — but avoid the temptation to let them rule me.

And so must you.

Do you want to overcome underearning? Do you want to double your income while changing the world? Make peace with discomfort. Then report back and let us know how it goes in the Owning Pink Community.

What do you think? Can you resist the temptation to make yourself too small? Can you push forward into the discomfort? Can you take and chance and make a Pleap (Pink leap of faith)?

Iím doing it, baby. And I know you can too.

PS: Reminder that for more on how you can overcome underearning, get out of your own way, and leap into your dreams, sign up for the free Get Out Of Your Own Way mini e-course.

Related Links:
5 Ways to Change Your Relationship with Money
5 Ways to Get Out of Debt


Robert O.
Robert O5 years ago

Thanks Lissa.

K s Goh
KS Goh6 years ago

Thanks for the article.

Angela L.
Angela Lang7 years ago

"The number one requirement for success: you've got to be willing to be uncomfortable."
--Barbara Stanny

Exactly what i needed to hear right now.

i have been procrastinating on implementing minor editorial changes to a book that i've been writing for 10 years. The changes are right there, red lined by my independent editor. The changes are more for consistency, aesthetics, and formatting than for grammar, spelling, and punctuation.

My editor is almost finished with the book. He even gives the marked pages back to me in sections and small chapters they contain.


Unbelievably uncomfortable.

It's not about resisting changes to the book; as a professional music journalist & hired scribe of PR propaganda in its many forms and functions, i'm not married to my words, especially if change=improvement.

And it's not about the pending success of my book. Bring it, say i.

i thought it was my art of procrastination that has landed me in the muck of counter-productivity. But no...

It's about reliving the book as i sit here with my words.

Uncomfortable. Mucho.

But to read Ms. Stanny's edict so succinctly articulated with its built-in solution -- "be willing to be.." i am ready to move forward.

And you, Lissa, summed it up perfectly in your own quest: "So the temptation is to pull back right when I need to push forward. I must sit with the fear, notice the anxiety, feel the worry — but avoid the temptation to l

Melanie Clark
Melanie Clark7 years ago

Interesting article.

Deanna Murphy
Cindy Murphy7 years ago


Jewels S.
Jewels S7 years ago

I can tell by the comments some don't get this but as I realized this about myself a few years ago I totally get it. Humans seek pleasure and avoid pain. It is simple as that. For most even thinking about your financials is painful so we avoid it. I decided to change that this year and be willing to be uncomfortable. At times I want to jump out of my skin but I have grown more this year alone more than I did the 15 YEARS before this. If you don't get this, that means you need to spend some more time thinking about it.

Sue Matheson
Sue M7 years ago


Claude H.
Claude Hines7 years ago

Tiga, your response was so right on. I was impressed with the article since I just transfered a significant sum [for me] from one broker to another with a higher risk profile. I felt encouraged while reading the article, then read your comment and realized it had never occured to me to research the 2nd broker. It was familiar to me from times past, so I leapt. My, but I wish you'd been my financial advisor 10 days ago. Now, I'm not uncomfortable - - I'm scared.

Annemarie W.
Annemarie L7 years ago

good advice, thanks!

Brenda Towers
Brenda Towers7 years ago

Not impressed!