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The Shoe 'Science' Racket: Footwear Companies Rake in Monster Cash By Lying to Their Customers


Business  (tags: shoes, athletic wear, advertising, fraud, scams, false advertising )

Freya
- 1039 days ago - alternet.org
More casually and commercially, biomechanics is the physics of sports. Giant shoe manufacturers like Nike, Adidas and Skechers spend millions of dollars applying biomechanics to create the perfect shoe they can market to you.



   

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Comments

Darren Woolsey (218)
Saturday May 14, 2016, 7:02 am
Doesn't surprise me, where business, money and power are concerned.
Shared over social media to spread awareness, Freya.
 

Past Member (0)
Saturday May 14, 2016, 9:27 am
Lucky 4 me i only wear Vans+Superga! It's totally expected from these giant mongrels. thx Freya
 

Janet B (0)
Saturday May 14, 2016, 12:39 pm
Thanks
 

Birgit W (160)
Saturday May 14, 2016, 3:36 pm
I am amazed that people still believe all the advertisement. Thanks.
 

Sheila D (28)
Saturday May 14, 2016, 6:59 pm
Well, I certainly agree with the sentiment; if it sounds too good to be true, it probably isn't true. I buy a shoe that fits, feels comfortable, and supports my foot. Some do, some don't, regardless of the hype.
Thanks for the post, Freya.
 

Past Member (0)
Saturday May 14, 2016, 8:25 pm
Thanks Freya.

 

Doris F (19)
Sunday May 15, 2016, 3:24 am
noted, why I´m not suprised ?! thank you Freya
 

Janet B (0)
Sunday May 15, 2016, 1:35 pm
Thanks
 

Past Member (0)
Monday May 16, 2016, 5:43 am
Running a business isn't just about making money
 

Jamie Clemons (282)
Monday May 16, 2016, 1:18 pm
They used to make shoes that actually last a while, but that didn't make them enough money.
 

Kathryn Mitchell (8)
Monday May 16, 2016, 11:56 pm
I wore the Sketchers Shape-Up shoes for a while but I kept falling down in them so I stopped wearing them.
 

Iona Kentwell (129)
Tuesday May 17, 2016, 2:27 am
You mean they're not magic!?! Shock!!!
 

Lenore K (0)
Tuesday May 17, 2016, 2:03 pm
ty
 

Roro l (0)
Wednesday May 18, 2016, 12:10 pm
Thanks!
 

Hartson Doak (39)
Saturday May 21, 2016, 11:14 am
If their hype was true, then Dr. Scholes would go out of business.
 
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