Yahoo Beacons and how to Opt Out February 24, 2009 5:58 AM
At the risk of duplicating, the opt out procedure at Yahoo has terminated for those who opted some time ago.
OPT OUT recommended for not
only those with Yahoo accounts but also those who visit Yahoo pages
and, of course, signed in Yahoogroups users. See end of message for
fasttrack opting out.
Gari
Yahoo Web Beacons - May not shine with users By Mary Landesman, About.com
Yahoo's current privacy policy is causing consternation among some
users who object to their use of so-called 'web beacons'. Known in most
circles as web bugs, these invisible images are embedded in websites
and email and used to track your surfing - and even tell whether you've
opened a particular email. According to Yahoo's current privacy policy,
"Yahoo!'s practice is to include web beacons in HTML-formatted email
messages that Yahoo!, or its agents, sends in order to determine which
email messages were opened and to note whether a message was acted
upon." (For more on the hazards of HTML email and the practice of using
web bugs, see: Why Plain is Better)
You can also access the opt-out link by accessing the Yahoo privacy policy at http://privacy.yahoo.com,
scrolling to the section on cookies, and clicking the link titled 'web
beacons'. From the web beacons page, scroll midway down the page to the
third paragraph under 'Outside the Yahoo! Network'. The link to opt-out
is contained in that paragraph.
This is not the first time Yahoo's marketing tactics have come under
fire. In April 2002, Yahoo automatically signed their users up for
spam, junk mail, and telemarketing. To counter it, Yahoo users had to
login to their account and opt-out of the arrangement. (For more on
this, see Wired News: Yahoo's 'Opt-Out' Angers Users)
Update: Since the original article was written (May 2005), Yahoo has changed the location of theirWeb beacon opt out page. The new page requires that you allow a cookie from Yahoo, which is counter-intuitive to what most folks consider opting out. If
you are using Firefox with the NoScript addon (advisable for security
purposes), you can more easily block Yahoo web beacons by doing the
following:
1. Open the Firefox browser and select Tools | Options 2. In the
Privacy section, under Private Data, make sure "Always clear my private
data when I close Firefox" is selected and then select Settings 3.
the Clear Private Data selection will open. Make sure each of the
options has been selected (each should have a checkmark) and then click
OK. 4. Click the Clear Now button to remove all stored cookies, web beacons, etc.
The NoScript addon in Firefox will prevent scripts from Yahoo and
any other site unless you specifically allow them. And any
cookies/beacons that are downloaded when you access a site will be
deleted when you close Firefox.