e.g. the one about gasoline (or petrol to give it a proper name ) Maybe it's different over there but if you fill up with a higher octane rated fuel (over here standard is 95 RON and premium fuels are 97-99RON) you get a higher fuel efficiency. Seems they forgot or didn't understand that one.
Also don't forget that if you have a decent recycling service for your area then paper towels (if you use them) can be recycled - a proper towel is still better though.