People make all kinds of promises when it comes to eating healthy, conserving fuel, exercising, recycling, etc. Most of us are well-intentioned. However, most consumers look for three or four things in their choice of where to shop.
1. Price. Those lollies help boost the bottom line. Cut them out, and prices may well go up.
2. Location. I'll probably go to the supermarket that is closest to my home, or to my office, or one that is in-between. I'm unlikely to drive (walk, bus, taxi) out of my way just to avoid a store that sells candy at the checkout.
3. Quality. I might go out of my way for overall improved quality, and I might be willing to pay a premium price for it. I doubt the candy selection falls into this category often.
4. Variety. If they cut out one item, might they not cut out others as well?
Conclusion. Don't believe the results of that survey.
Have you ever seen a parent try to deal with a screaming kid at a checkout over a lollie? Or multiple kids? I cringe just looking at it (and remembering myself pestering my parents). It wouldn't surprise me that they would go the extra distance to avoid that.
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