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[] Kimberly-Clark spoofed! March 30, 2006 8:41 AM

Kimberly-Clark now tree friendly, no longer wipes away ancient forests

Boreal forest saved

CEO of Kimberly-Clark is a closet tree hugger

Wait, what?

Those are just a few of the headlines on the issue of ‘USA Tomorrow’ Greenpeace distributed to delegates at Tissue World Americas, a major industry conference held in Miami, Florida earlier this month. Wonder how Kimberly-Clark execs felt telling their colleagues that it was just a spoof and that they did, in fact, intend to keep destroying the ancient Boreal forest to make Kleenex.

Read the full story and check out the spoof paper in all its glory here.

Inspired? Then why not…


Student Day of Action, April 5

On April 5th, students will be holding ‘Kleercut Stinks’ events at campus bathrooms across the United States. There will be crazy toilet props, toilet paper challenges, and lots of course lots of toilet humour splashed all over colorful banners. Over 80 events are already being planned.

Click here to find out what’s happening on your campus, or plan an event of your own!

Forest Friendly 500

In the two weeks since we launched the Forest Friendly 500, 138 businesses have joined the ranks. That’s 27% of our goal! With two months left to go, we’re set to meet and exceed our goal of getting 500 businesses to pledge not to use Kimberly-Clark products by May 31st, but we need your help to get there.

Own, manage, or work at a business? Sign up for the Forest Friendly 500, or talk to your manager and ask her to consider it. Besides helping to protect ancient forests, you’ll get great, positive publicity. Find out more here.

Live in a place where there are businesses? Come on, you probably do. Help the tree-mometer grow by taking pledge forms to businesses in your area and asking them to join. Some people are even working to make entire streets or towns K-C free. Find everything you need here, and get out there!


Christy Ferguson
Greenpeace Forest Campaigner
 [ send green star]
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