Our History - about Krystal Planet September 13, 2005 7:24 PM
Krystal Planet's founder and CEO, Troy Helming, entered the wind energy industry in 1999, forming a wind development firm. Realizing quickly that the slow and painful process of developing wind farms would not have a fast enough impact on reducing America's myopic dependence on foreign oil and dirty fossil fuels, he began planning to combine grass-roots marketing (word of mouth advertising and Referral-Based Marketing) with wind energy. The idea for Krystal Planet was conceived in 1999, but after nearly five years of planning the company officially launched on Earth Day 2004. By the end of the first partial year of operations (2004), Krystal Planet had already acquired nearly 2500 clean power customers and/or Energy Consultants (Ecos) in 45 states (USA) and 15 countries.
Krystal Planet utilizes one of the most powerful marketing methods available today: Referral Based Marketing. This means we provide a financial incentive to our customers to 'spread the word' about the clean power revolution message. Dozens of Fortune 500 companies employ this same technique, as it captures the best form of advertising available: word of mouth.
Krystal Planet is the leading company supporting The Freedom Plan – a realistic and compelling step-by-step plan to convert America to 100% clean, renewable energy (primarily wind & hydrogen) and completely eliminate the need for foreign fuels. The Freedom Plan will save America $20 Trillion by 2025.
Krystal Planet is the leading company supporting The Freedom Plan - a realistic and compelling step-by-step plan to convert America to 100% clean, renewable energy (wind & hydrogen) and completely eliminate dependence on foreign fuels. The Freedom Plan can save America $20 Trillion by 2025.
The parent company, Krystal Energy Corporation, is privately held by the founders, the management team, and numerous private investors who are passionate about clean power (see investor relations section) and controlled by its Board of Directors.
Krystal Planet is a private company, and a majority-owned subsidiary of Krystal Energy Corporation
Krystal Energy’s wind project development efforts for 2005 include potential projects in Kansas, Texas, Colorado, and Jamaica. For 2006, Krystal Energy (KE) has potential wind energy projects in Jamaica, Dominican Republic, Indonesia, Florida, Kansas, Michigan, and Hawaii.
FutureWindSM, the primary product marketed by Krystal Planet, includes a portion of the revenues going into a separate escrow account used exclusively to build new wind turbines. For every 5,000 customers enrolled on FutureWind SM, enough money is added to the escrow account to build a new 1.5 megawatt (MW) wind turbine every year. This wind turbine costs about $1.6 million installed, and generates enough power for ~800 homes for its 50-year life. Therefore, over a 10-year period these 5,000 customers will have directly contributed to the construction of at least 15 MW of wind turbines that will power 8,000 homes for 50 years.
Wind projects built using funds from the Krystal Planet escrow account will be Krystal Planet wind turbines and will be maintained and operated by our parent company, Krystal Energy Corporation. Ecos can become eligible to earn overrides on all the energy revenues generated by every one of Krystal Planet’s wind turbines.
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