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POM Ends Deadly Animal Tests! November 29, 2008 11:22 AM

VICTORY: POM Promises to End Deadly Animal Tests! Last year, PETA discovered that POM was funding outrageous experiments on animals in order to make health claims about its products. It's hard to imagine why a company that makes pomegranate juice would be testing on animals, but what we learned was shocking. In one experiment, balloons were inflated into live rabbits to study erectile dysfunction! In another experiment, baby mice were suffocated to the point of brain damage and then had their heads cut off. Those are just a couple of the tests that POM was funding. We immediately contacted POM, urging the company to abandon all tests using animals, but after being told by the company that it would continue to fund animal tests, we had no choice but to launch a full-fledged boycott campaign. After enduring just a few months of PETA's public education campaign about POM's deadly tests, POM has decided to stop funding and conducting animal tests. In a letter to PETA, Matt Tupper, POM president and CEO, stated: "Neither POM Wonderful nor its related entities provide funding for ongoing animal testing on POM Juice (or POM Tea). Moreover, there are no plans to do so in the future." This is a huge victory for animals who are being tortured and killed in laboratories, and it exposes just how ridiculous the vivisection industry is as a whole-torturing animals to promote fruit juice! With this announcement, POM joins other compassionate juice companies like Welch's, Naked, Frutzzo, Old Orchard, Lakewood, and many others that have provided written assurances to PETA affirming that they do not fund or conduct any experiments on animals. Please thank POM for making the compassionate decision to end all animal tests and for showing that good health never has to come at the expense of animals' suffering in labs: Matt Tupper, President and CEO POM Wonderful, LLC 11444 W. Olympic Blvd. Los Angeles, CA 90064 310-966-5800  [ send green star]  [ accepted]
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