The team at Reputation Management LLC has been together since 2001. Internet based, anonymously driven smear and negative campaigns had been directed at both companies and individuals for years even then. Since that time, the frequency of these types of attacks has increased dramatically.
Companies that cannot afford the expenses required to push themselves up in Search Engines Rankings are increasingly resorting to more underhanded methods to knock down the image and reputation of their more well-funded competitors. These methods include smear campaigns; the spreading of false rumors, misleading information, and anything else that may damage a company’s Reputation to the point where it puts doubt in the minds of consumers considering the purchase of that company’s products and services. A well run campaign will continue to add negative commentary over time to make it appear that there is some sort of growing movement against the targeted company. The commentary can be posted on blogs, forums, in articles, or any place else where it can be seen by consumers on the internet. Search Engine Optimization of the negative content can draw more viewers to it and increase its “believability” regardless of it being poorly written or its inaccuracies. The damage done, those consumers are then steered toward the sponsors of the negative content.
It is undeniable that these types of campaigns put a company’s revenues, Brand Reputation at risk and must be countered immediately with a Reputation Management defense plan because campaigns of this nature rarely stop on their own volition. Reputation Management LLC has just the expertise and experience to develop a company’s counter attack strategy to convince the sponsor that the time and money spent on a negative campaign is being wasted and may, in fact, end up costing money should legal action result.