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Dave R.

"Consume less, do more, fight climate change."

Moraga, CA, USA
male, age 55
Joined Jun 15, 2009
What I Want to Do:

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Joined Jun 15, 2009 Activist Aspirations undeclared 
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Groups Earth Day, NWF - National Wildlife Federation, National Audubon Society, Oxfam, WWF - World Wildlife Fund
Birthday April 09, 1963  
About Me I’m a social entrepreneur: After a successful and conventional business career, I decided that I wanted to focus my time and skills on creating positive change, and promote the ideas of sustainable and ethical consumerism and “natural capitalism” described by Paul Hawken.

I was formerly COO of the fair trade NGO TransFair USA, a leading enabler of ethical commerce solutions designed to alleviate global poverty. I left TransFair to start ClimatePath ( with the idea that the principles of transparency, direct trade, and conscientious consumerism that underlie fair trade could also be applied to climate change and the carbon finance markets, and that the web can help enable this evolution. Climate change is an issue of both environmental and social justice. Conservation and offsetting are the two best tools in our toolbox today, and we should start using them before it is too late. In particular, I believe that carbon finance mechanism can be used as a powerful tool for sustainable development, forest preservation, biodiversity, and structural changes to our carbon based economy.

I speak regularly on business ethics, corporate social responsibility, and sustainability, and serve on the board of both the Lindsay Wildlife Museum, and the ClimatePath Ecologic Fund.

My climate action profile is online
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What Gives Me Hope On a per capita basis, the average American is responsible for almost 20 metric tons of CO2 each year. Half of this comes from personal transportation and home energy use. This means US consumers directly control 10% of the world’s reducible energy emissions, and represent one of the single largest causes of global warming, as well as one of the largest potential sources of emissions reduction. If everyone in the US simply adopted a minimum of “20-20” behavior: (20% reduction via conservation, and another 20% reduction via offsetting), we could make a massive difference. This is an easy and pain free target. Many household can reduce consumption by 20% through relatively minor changes, and the average “20-20” household would save $1,000/year on energy, while spending only $75/year on offsetting.
If I were Mayor, I'd make the world a better place by
What/who changed my life and why "Cradle to Cradle: Remaking the Way We Make Things" by William McDonough. A thoughtful examination of the unintended yet tragic consequences of current business practices, and ideas for how nature and commerce can co-exist. Also, "The Weathermakers" by Tim Flannery...scary.
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Quotation "Our lives begin to end the day we become silent about things that matter." ~ MLK
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Favorite Foods Anything from a blender., Pizza  
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