Hans L. 1  

1% for the Planet exists to build and support an alliance of businesses financially committed to creating a healthy planet.

To be perfectly honest, it’s not about us. It’s about businesses recognizing that industry and ecology are inherently connected. It’s about realizing the positive effects of connecting businesses, consumers and nonprofits through philanthropy. And it’s about understanding that the true cost of doing business can be mitigated by a simple pledge to the planet.

Since 2002, 1% For The Planet has inspired members of the business community to contribute 1% of sales to environmental groups around the world. In return, this growing alliance of companies is given the opportunity not only to see their self-worth rise, but their net worth climb as well.

When we consider the enormity of the environmental crisis it’s easy to feel overwhelmed and helpless. Obviously, the solution is not as simple as changing an incandescent bulb to a CFL. But 1% For The Planet is enabling businesses to take a lead role in being environmental stewards and to set an example for the rest of the business community. These companies embrace the notion that the sustainability of the natural environment is fundamental to the sustainability of business.

So, altruism aside, why else should a business become a 1% FTP member? Let’s start with opportunities. Membership creates opportunities for companies to network, conduct business and simply associate themselves with over 700 companies that have made the same noble commitment. From a consumer standpoint, member companies re-enforce a positive perception of their brand, adding value that can result in greater customer loyalty and an increased customer base, especially among the growing number of people who recognize and appreciate the importance of environmental responsibility.

Member companies also benefit from our own marketing efforts and promotion of the 1% FTP brand. The more our logo becomes ubiquitous, the more effectively it will equate environmental stewardship with our membership. Our web site and other informational materials regularly highlight members, creating a unique opportunity to distinguish your business to your clients and customers, as well as to the general public. Members will also receive regular newsletters and updates on the current happenings at 1% FTP.

The environmental challenges we face are enormous. The need for businesses to lead the way is even bigger. 1% For The Planet offers a simple, tangible and proactive way for the business community to be a part of the solution.

The prestigious award represents the recognition by the outdoor industry for Patagonia’s efforts and intitatives to lower its impact on the environment.

Its Environmental Grants Program has contributed over $30m in cash and in-kind donations to grassroots environmental activists since the program began in 1985. Likewise, its Environmental Internship Program allows employees to work for environmental groups while receiving their full paycheck.

Since 1996, Patagonia has used only organically grown cotton in its clothing line, and recycled materials in many of its polyester fleece garments. 2005 saw the launch of the Common Threads Recycling Program, one of the world’s first garment recycling programs.

Following on with its good work, Patagonia recently launched the Footprint Chronicles on www.patagonia.com to tell the story behind the social and environmental impact of its products from design to delivery.

A solid performance, from a solid brand. If only others would take a leaf out of their recycled book…

Patagonia truly is one of the most environmental friendly companies in the entire sporting goods industry! But we like how Nike is following the cradle to cradle principle they just give it a different name!

We see sustainability as a source of innovation... NIKE about considered design!

A way to inspire new thinking and deliver tangible results!We follow a Considered design ethos across all nike footwear,combining premium design and performance innovation with environmental sustainability!

By 2011, all Nike footwear will meed or exceed baseline standards set in our sustainability index! By 2015, we'll include all apparel! By 2020 all Nike equipment!