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Care2 is Proud to B the Change

Care2 is Proud to B the Change

Every day, millions of members like you participate in the Engine for Good business model Care2 supports as a certified B Corporation. This “engine” is a simple yet powerful concept: use business to solve social and environmental problems, thereby generating income to continue doing “good” — a truly virtuous cycle.

Today we’re proud to support B Lab in launching the B the Change campaign, a global movement to celebrate and reward people using business as a force for good. Visit B the Change to join the movement and learn how you can make a difference.

B Lab is the non-profit organization that governs, assesses and certifies B Corporations, also known as Benefit Corporations. B Lab uses rigorous standards in social and environmental performance to ensure that all certified companies share the same commitment to the community and principles in sustainability. When Care2 was first certified as a B Corp in December 2008, there were just over 100 B Corps. Today, there are over 900 across 29 countries working together under the same vision: to redefine success in business.

The tenets of the B Corp were inherent in Care2 from the very beginning. The company was founded as a way to leverage the power of the internet to allow people to make a difference in their own lives and communities at every level. The B Corp expands on that ideal, and we joined hundreds of other companies in obtaining certification to further demonstrate our commitment to using business for good.

Care2′s mission is to help people make the world a better place, and there is no shortage of ways for members to contribute to that goal. Whether it’s by campaigning for meaningful change through creating petitions, making individual changes to live a more sustainable and healthy lifestyle, or getting informed on Care2′s core causes, these actions work collectively to strengthen communities, protect our environment and create positive output as a company.

Fellow B Corp EcoJot produces sustainable stationary. Photo Credit: EcoJot

Care2 proudly shares its B Corp certification to emphasize our responsibility to global society. Like hundreds of other B Corps, we want to contribute to the world in a positive and sustainable way. Consider supporting fellow B Corps — like EcoJot, an eco-friendly stationary company (pictured left), or Plum Organics, which focuses on providing children with organic, minimally-processed and locally produced snacks.

To maintain certification, each company compiles a yearly Impact Report to ensure B Lab’s standards in governance, community and environment are being maintained. You can view Care2′s 2013 Impact Report here.

Whether you’re a longtime member or have just begun using our services, you’re sure to notice Care2′s butterfly logo. The butterfly effect serves as the foundation of Care2′s engine for good. We believe that a single individual can take a small step and make a huge difference, and this concept applies to B Corps as well.

As Care2 enters its sixth year as a B Corp, we take a moment to thank all of our members who have enabled us to do good. We also remind ourselves that as we continue to work together, we can do even more to B the Change we wish to see in our world.

Thank you for caring!

President and CEO, Care2

Read more: , , , , ,

Photo Credit: B Lab

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656 comments

+ add your own
1:04PM PDT on Sep 24, 2014

thanks!

9:13AM PDT on Sep 15, 2014

Thank you for sharing!

2:00AM PDT on Sep 7, 2014

Thank you

7:19AM PDT on Aug 30, 2014

Thanks for sharing.

12:27AM PDT on Aug 20, 2014

Thank you again!

8:02AM PDT on Aug 10, 2014

"Hope springs eternal." Still doing a daily check hoping for new posts more frequently than Julie's two per month commitment.

1:40AM PDT on Jul 31, 2014

thank you

11:02PM PDT on Jul 29, 2014

Thank you.

11:00PM PDT on Jul 29, 2014

Thank you.

6:47AM PDT on Jul 28, 2014

Stopping by to check for a new post and musing about the kinds of content I used to find in this section that I haven't seen for more than a year designed to communicate with members:
advance notifications of planned maintenance taking the site down
two or more member profiles per year
frequent posts designed to engage members, last was acts of random kindness
profiles of Care2 staff
announcements of site changes like new sections or reorganization of sections, etc.
national and international conferences announcements with follow-ups summarizing the events, often by Care2 staff who attended

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

about Randy Paynter

Randy Paynter is the Founder & CEO of Care2 - the largest online community of people making a difference in healthy & green living, human rights and animal welfare. Randy... more




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