“There was once a land where the weather was very, very strange.” So begins the Bedtime Story about climate change, a $10 million campaign by the British government.
“Is there a happy ending?” the cute little girl with the big blue eyes asks her dad.
“It’s up to us how the story ends,” says the narrator and urges viewers to go to ACT ON CO2.
The picture book the two are reading features images of the UK wracked by floods and drought, images that brought more than 500 complaints that it was a form of political advertising, which meant that it broke the broadcasting code. However, Ofcom, the independent regulator for the UK communications industry, determined that the ad was not in breach of the prohibition on political advertising.
“We welcome Ofcom’s ruling,” said a spokesman for the Department of Energy and Climate Change.
Click here to see the groundbreaking video:
Creative Commons - Mikael Miettinen