First, Honeymaid produced a Graham Cracker ad that featured gay, interracial, military families.
Can you guess what happened next? They were deluged with comments and emails from angry conservatives who didn’t like the snack company’s ads depicting gay couples with their children.
Here’s what One Million Moms had to say:
Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin. Right away it shows two men with a baby, followed by other families, and ends with different families pictured including the one with two dads. This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome. The ad states, “Everyday wholesome snacks for every wholesome family. This is wholesome.”
In response, Honeymaid didn’t try and actually respond to their comments; instead, the company made physical print outs of their comments and created the following video:
Then there was the truly awesome 60-second commercial entitled “It’s Beautiful,” produced by Coca Cola for this year’s Superbowl, a brief portion of which briefly highlighted two men that appeared to be gay fathers.
The move of course came on the heels of Coca-Cola facing backlash for the company’s sponsorship of the 2014 Sochi Winter Olympics in the wake of Russia’s crackdown on members of the lesbian, gay, bisexual and transgender (LGBT) community.
You can check out the video here:
And how about this Chevrolet commercial, which ran during coverage of the winter Olympics in notoriously homophobic Russia. In the ad, a bevy of interracial, adoptive and gay families are representing “the new us,” along with a new tagline for the Chevrolet Traverse.
In other words, the company is treating what have been called “nontraditional” families as just what they are: families. Kudos to Chevrolet.
You can watch the ad here:
So are these companies just cashing in on a new trend? It’s possible that big companies are just realizing that it’s in their interest to feature a more diverse population in their advertising.
But that, surely, is still a good thing.
Photo Credit: Honeymaid
Disclaimer: The views expressed above are solely those of the author and may
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Care2, Inc., its employees or advertisers.