START A PETITION 27,000,000 members: the world's largest community for good
x Ignites Global Climate Movement Ignites Global Climate Movement


Co-founder of Jeremy Osborn remembers April 14, 2007 as one of the most beautiful days of his life.

That was the day he and six friends, all newly graduated university students, worked with author and environmentalist Bill McKibben to launch a day of action calling on U.S. Congress to “step it up” and cut carbon 80 percent by 2050.

The day of action was founded on the belief that people are passionate about preventing climate change, yet are told to do things like change their light bulbs or recycle more. The responses lack the needed systemic approach to truly tackle a global challenge.

While the group believed people wanted to make change, they never imagined the kind of support, energy and action the plan would unleash.

Across the United States people showed their support to address climate change, rallying in front of coal plants, skiing the shrinking Dinwoody Glacier and scuba diving amongst fragile coral reefs. 1,400 actions in all fifty states were recorded. In many cases participants snapped photos of themselves, which were later aggregated and shared.

It was the birth of, and its core model fuses people’s desire to see climate change leadership with creative, visual actions.

Five years later, is a force to be reckoned with. The organization has 40 staff members and seven directors, all under the age of 30. It’s been hailed as the first climate movement to build leadership and connection among people across the globe, engaging hundreds of thousands of people in more than 180 countries.

After dedicating its focus (and name) to a campaign calling on governments to adopt a globally safe carbon target — 350 parts per million of carbon in the atmosphere  — has evolved into a powerful grassroots environmental campaigning organization. It most recently rallied support against the Keystone XL pipeline resulting in the Obama administration effectively killing the pipeline.

Osborn presented‘s work and impact as a case study at Social Change Institute (SCI) June 8.

Case studies are a core component of  the conference that aims to advance social change, providing a space for organizations to share intimate details of their operations and seek expert feedback and advice.

Osborn’s case study asked how the young organization can continue to build on its success while creating systems that enable organizational growth and scale.

This article written by is part of a series featuring changemakers attending Hollyhock’s Social Change Institute.


Related Stories:

Adding More Color to the Green Movement

Renewable Energy Leaders of the World Unite

Protecting Human Rights in a Changing World


Read more: , ,

Photo Credit: Bill Weaver

have you shared this story yet?

some of the best people we know are doing it


+ add your own
11:16PM PDT on Jun 23, 2012

ty wonderful news

7:40AM PDT on Jun 23, 2012

It sounds like a moving little organization--never heard of it, but I intend to check it out.
It's for sure we all need to do something!

10:25AM PDT on Jun 21, 2012

Thanks, I'm going to check it out.

6:06AM PDT on Jun 21, 2012


5:58AM PDT on Jun 21, 2012

Life is about choices.
Hoping may help our crippled earth.

3:56PM PDT on Jun 20, 2012

I wish luck and ill check out the website and of course keep doing my part at home! Thanks for the interesting article

10:34AM PDT on Jun 19, 2012

350 ppm CO2 in the atmosphere is the maximum number determined where we can avoid climate change. We are currently at 392 ppm. That is really all you need to know to see how important this is.

9:29AM PDT on Jun 19, 2012

Something must be done with Climate Change and NOW!

6:41AM PDT on Jun 19, 2012

good luck

5:58AM PDT on Jun 19, 2012

I see pretty much all of the other posters here agree with me.

I thank God for the good people at They are on my list of heroes. But unfortunately their actions are not going to mean very much against the juggernaut of industry and corruption. Not until we can remove money from politics will we be able to make any change significant enough to critically reduce the affects of global warming. We're already too late to stop the affect but no matter what 350 does, it will not change the suicidal onslaught of the wealthy against our world. But keep it up 350. I'll keep doing my part.

add your comment

Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

Care2 - Be Extraordinary - Start a Care2 Petition
ads keep care2 free

Recent Comments from Causes

This beautiful initiative have began slowly 2 years ago in my home land. :)

Abandoned and left to starve??? WTF??? This is WRONG! Rescue these poor chimps! Do the right thing! You…

BLAH to the negativity in this article I'll admit my bed gets a little gritty LOL but my cats are…

ads keep care2 free

Select names from your address book   |   Help

We hate spam. We do not sell or share the email addresses you provide.