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46664 Launches International Clothing Line

46664 Launches International Clothing Line

Life is about choices. What we choose to wear is one choice that we make everyday. Previously, I wrote about a better choice in athletic wear and now I want to introduce a better choice in mens and ladieswear. 

46664, the Nelson Mandela Foundation, is launching an international clothing line later this year. The foundation began as a way to bring international attention, education and prevention awareness about the HIV/AIDS epidemic in Africa. To continue this campaign and other initiatives that support the icon’s mission for social justive, funding is vital.

Board member Achmat Dangor confirmed the brand is in no way a commercialization of Mr. Mandela’s name, instead it “will allow individuals globally to heed the call Mr. Mandela made at the 2008 London 46664 concert for ‘new hands to lift the burdens.’”

The 46664 apparel brand will begin with a 7 percent turnover rate and eventually grow into a 9 percent turnover. The brand will include pieces that should compete with other international brands while still maintaining its African roots in the design details. Beautiful patterns, bright colors and the signature hand print all permeate through the line.

The brand will launch in August of this year in Africa, and next year internationally. Pictures from the launch show beautifully printed shirts, luxe sweaters and colorful boxers that anyone would be proud to wear.

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via Flickr by brianjmatis

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39 comments

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8:07AM PDT on Apr 28, 2011

WONDERFUL, THANK YOU!

1:28AM PDT on Apr 1, 2011

very cool thanks!

3:30AM PDT on Mar 30, 2011

Thanks for this :)

5:31PM PDT on Mar 28, 2011

Thanks. Will be looking for the brand.

9:21AM PDT on Mar 28, 2011

thanks, will be looking out for the launch in europe.

9:13PM PDT on Mar 27, 2011

Looking forward to seeing the clothing line.

1:31AM PDT on Mar 27, 2011

I will be looking for their clothing

12:21AM PDT on Mar 27, 2011

Thanks for sharing., Love the "Colors"

7:10AM PDT on Mar 26, 2011

cool

11:29PM PDT on Mar 25, 2011

Will definately check it out and thank you for the info.

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