When Cole found out that Kentucky Fried Chicken (KFC) was cutting down trees in wetland forests in his home state of North Carolina, he took a small group of his friends to KFC headquarters to speak to KFC executives and deliver over 6,000 petition letters. They urged the company to be a leader in environmental business by using more post-consumer recycled paper in their packaging.
The two executives gave each child a paper voucher for $5 off their next KFC purchase and sent them on their way. KFC has not made any changes to their environmental policy.
Here is Cole’s story:
This was not Cole’s first stint with environmental activism. Check out Care2′s article about his success with McDonalds.
Photo courtesy of Marufish via flickr