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5 Lies the Tobacco Companies Legally Have to Take Back

5 Lies the Tobacco Companies Legally Have to Take Back

Cigarette companies, knowing the health consequences, made their products as addictive as possible and lied about the whole thing. They did this consciously and on purpose.

Ho hum, you think? We already knew this? That may be, but the companies still haven’t admitted it. Riding to the rescue is federal judge Gladys Kessler, and she is armed and ready for these bastards.

A little background: in 1999, the federal government sued the tobacco companies for a wide array of dastardly deeds. I was Judge Kessler’s law clerk at the time (my characterizations here have not been shared with her and are not associated with her in any way) and had the pleasure of sorting through the first of 13 years’ worth (and counting) of briefs, evidence and other documents unloaded on the Judge’s chambers.

She has emerged from the paper deluge holding high a truncheon with which to smack the crap out of the tobacco companies.  Her latest opinion, issued in November, is just plain fun to read for anyone who thinks it is time for the wrongdoers to own up.

Judge Kessler addresses five subjects the companies lied about, listed here in the court’s words:

1. the adverse health effects of smoking
2. the addictiveness of smoking and nicotine
3. the lack of any significant health benefit from smoking “low tar,” “light,” “ultralight,” “mild,” and “natural” cigarettes
4. [the cigarette makers'] manipulation of cigarette design and composition to ensure optimum nicotine delivery
5. the adverse health effects of exposure to secondhand smoke.

That right there is a mouthful of lies, and the Court is ticked off accordingly. So the Judge ordered the companies to make the following statements about the first subject alone:

A Federal Court has ruled that the Defendant tobacco companies deliberately deceived the American public about the health effects of smoking, and has ordered those companies to make this statement. Here is the truth:

  • Smoking kills, on average, 1,200 Americans. Every day.
  • More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, combined.
  • Smoking causes heart disease, emphysema, acute myeloid leukemia, and cancer of the mouth, esophagus, larynx, lung, stomach, kidney, bladder and pancreas.
  • Smoking also causes reduced fertility, low birth weight in newborns, and cancer of the cervix and uterus.

Bet you didn’t know all of that. Cancer of the cervix and uterus is a new one on me. But my favorite phrase is “Here is the truth.” This is the equivalent of locking the mendacious CEOs into the public stocks in the town square, hanging out for all to see. Or airbrushing big red “L”s for “Liars” on their fancy suits.

Now cigarette manufacturers have already had to pay money in a settlement with a group of states. But they have never been forced to say “we lied; here is the truth.” Even when Congress tried to get them to be straight with us, the CEOs (the “C” stands for “Coward”) just lied lied lied, testifying under oath that they believed nicotine was not addictive.

We have the Clinton administration and its successors to thank for the current lawsuit: the federal government brought it and has prosecuted it lo these many years. Many legal twists and turns have transpired in the meantime, and there will probably be many more. Judge Kessler’s order is subject to appeal, so this delicious public humiliation of the cigarette makers may never come to pass. That would be one more sad injustice in the sordid history of a parasitic industry.

Related Stories:

The Unsweetened Truth About Smoking

Supreme Court Declines Case: Big Tobacco Scores Big

Electronic Cigarettes Still Pose Serious Health Risks

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Photo credit: Hemera

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68 comments

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1:33PM PST on Feb 28, 2013

smoking is the most disgusting habit. A huge turn off. So unhealthy. Terrible smelling. Ick

10:28AM PST on Dec 24, 2012

Go get 'em Kessler :-). Thank you!

8:00PM PST on Dec 9, 2012

thanks

9:08AM PST on Dec 8, 2012

@ Brian S. If revenue from cigaretter sales is nearly equal to smokers' healthcare costs, then there is no revenue advantage to excuse the producers. Apart from that, we are left with the reductions in quality of life for those with consequent bladder and other cancers and impotence. Smokers should be made aware of those consequences before they first light up.

3:05AM PST on Dec 8, 2012

We´ve known about the dangers of cigarettes since the 70´s and there was the Russel Crowe movie. There are huge warnings on cigarette packages etc. But what about personal responsablity. Nobody puts a gun to our heads to force us to smoke. I´ve never smoked and neither has anyone in my family. It´s time to take responsability for ourselves.

4:48PM PST on Dec 7, 2012

:D

10:08AM PST on Dec 7, 2012

Thank you Piper, for Sharing this!

9:35AM PST on Dec 7, 2012

Liars always end up looking the fool when the ultimate truth is revealed.

9:05AM PST on Dec 7, 2012

I am grateful I quit smoking - May 11, 1997, now 14 years!!! Once I quit, I quit forever. I haven't had another cigarette since.

9:04AM PST on Dec 7, 2012

Smoking also contributes to dental diseases, periodontal gum disease, tooth decay and tooth loss. If you know anyone who smokes...you can tell them, they will most likely be losing teeth early on in life, because the smoke poisons the gums.

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