In recent years, the debate about the welfare of animals has centralized around specific cases of egregious suffering, with a strong focus on certain practices and procedures perceived to cause extreme harm, including intensive confinement, bodily mutilations, and physical and psychological torture.
This focus on specific welfare violations has led to an interesting phenomenon: The public’s attention has been sidetracked from the primary issue involved with economic exploitation of sentient beings, which is the commodification of their very lives.
In other words, the current direction of the debate has obscured from view the fundamental question of whether it is unethical, or morally indefensible, to take the life of another sentient being for any reason other than self-defense or compassion toward an individual who is severely suffering from a terminal illness or fatal injury.
This is the reason that the animal industry now markets itself as a stronghold of ‘ethical death and dismemberment‘. In this new territory of animal slavery double-speak, consumers are actually expected to believe the ever-more-frequent and increasingly perverse accounts of ‘happy farming‘; the proliferation of animal exploitation sites where the victims are so content with their circumstances that they happily offer the products of their bodies, then go gladly to their deaths at the side of kindly oppressors whom they trust unconditionally.
But doesn’t this absurd marketing scheme fundamentally betray something that is firmly secured inside each one of us – the knowledge that other animals, just like human animals, care about their lives and don’t want to die?
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