Hostess, the company behind childhood favorites Twinkies®, Ho Hos®, Ding Dongs®, Wonder Bread®, and those mysterious pink blobs known as Sno Balls® filed for bankruptcy this week.
A sign of healthier eating trends? A blow against childhood obesity? According to the NPD Group, only 36 percent of Americans ate white bread in their homes last year, down from 54 percent in 2000.
But the company also blames competition and unions for their demise – it seems that their pension obligations and labor costs are making them less competitive.
I doubt many people still buy into the claims that Wonder Bread is “is more nutritious than ever,” as Hostess claims. But I sure used to love seeing a Ho Ho in my lunchbox (this is back in the days when they were wrapped in foil, not plastic). Sadly, a single one ounce Ho Ho has 4 grams of saturated fat and 14 grams of sugar, and they now come in three packs as well as individually wrapped.
Are Hostess products the kiddie version of crack? Or simply a harmless occasional indulgence/alternative to an apple?
In any case, I’m sure the Twinkie brand will live on, with or without the current company. But if it doesn’t, don’t stock up. The 50 year shelf life story is just an urban myth (it’s closer to 30 days)….and no matter how many you buy, you’ll eat them all in a week anyway.