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Activists Offering $1 to Watch Farm Animal Cruelty Video

Activists Offering $1 to Watch Farm Animal Cruelty Video

In an effort to raise awareness of farm animal cruelty and encourage people to change their diets, Farm Animal Rights Movement (FARM) is trying out a new tactic: Offering people $1 to watch a four-minute slaughterhouse video.

“We know that Americans are compassionate people and if they know how animals are raised in our food system, they might make different choices,” said FARM spokeswoman Jeni Haines.

FARM started holding pay-per-view events in 2011 showing video footage on laptops, but is taking it to a new level by hitting the road with video compiled from undercover investigations of farms and slaughterhouses for its 10 Billion Lives Tour, in honor of the 10 billion animals that are raised and killed for food annually in the U.S. The tour kicked off off this month in Portland, Ore. with a vehicle that is equipped with eight touch screens and can accommodate up to 32 viewers at a time.

“The results speak for themselves – more than 80% of viewers commit to eating fewer animal products afterward, and over 60% maintain their pledge! In fact, through detailed follow-up surveys, we’ve determined that an average viewer eats 10 fewer animals per year after participating, meaning that if we reach 100,000 people in our first year, we’ll spare one million animals from a miserable life and a terrifying death,” according to FARM.

FARM will reportedly be hitting campuses, fairs and concerts throughout the U.S. and Canada to educate people about the suffering farm animals endure. For more info on upcoming tour dates and how to help, visit

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2:37AM PDT on Jun 14, 2012

Sorry, I can' t bring myself to watch it.

12:21AM PDT on Jun 14, 2012

Yes, if more people really knew and were to actually see what happens to animals in the production of meat, many would choose to not eat meat or any product from factory farming. The industry knows this which is why they make every effort to hide it from their public. Great strategy FARM.

12:27PM PDT on May 28, 2012

Excellent idea!
Thank you :)

10:53AM PDT on May 27, 2012

Although I've already watched a lot of videos like this, some scenes still shock me. Cruelty is unforgivable! I'm glad that I became a vegetarian several years ago. And yes, that happened with the help of such videos that expose the truth.
So... I am SURE people MUST see this! They must SEE them, they must HEAR their cries, they must feel their desperation! And those who DO have hearts and souls will understand how terribly cruel it is and will reject eating animals.

1:19PM PDT on May 25, 2012

thanks for sharing :)

9:26PM PDT on May 23, 2012

love it people need to be made aware

9:11AM PDT on May 22, 2012

Good idea. We grew up eating meat. Those we depended on for our well being said it was good for us. We saw meat in the market and learned to accept it. We didn't know we were looking at flesh from an animal that wanted to live as much as we do. On campus, PETA brought some banners of the cruelty that farm animals suffer and a lot of students had a fit. They didn't want to see that stuff. There were a few though that were affected by it and stopped eating meat. They never made the connection between suffering and the meat they ate before the display. That is what needs to be done. We need to educate, educate, educate people.

2:30AM PDT on May 20, 2012

i would like to simply say thank you for presenting this video to everyone who cares to watch...........we should all know what goes on in our world in any way possible so i thank you for opening my eyes to the pain felt by all these animals...i've eaten meat all my life but i feel that sometimes i don't want to eat meat when i know animals have suffered and then were killed so that i could eat meat.....for what its worth...i do like the taste of meat.....but i feel terrible animals have to suffer so much so that we can eat meat

10:52AM PDT on May 18, 2012

This is the most disturbing video I have ever watched and those images will forever be indelibly etched in my mind. Disgusting unconscienable people! How acn you live with yourelf!!

6:05AM PDT on May 18, 2012

James---I'm not referring to insects or rodents( rodents who tend to be very smart). I'm talking about large apes and monkes who are beaten to death or poisoned on large fruit plantations when they are caught foraging and the countless animals that loose their homes to large plantations and farms. Mass prdocued, no matter who its grown to feed is bad for this environment and bad for other species. And dont diminish the imporantance of lesser animals like insects and amphibians. They are as importat to this planet as the larger animals for which hearts bleed so profuesly for, and much more important to the planet and eco system than say, cows, sheep, and pigs.

Mark D--If I have to hear one more person say humans have no "right" to kill animals I will scream. It's not a matter of "right" Lions, wolve, bears....They all kill other animlas. No one questions thier "rights" to it....or all you suggesting we kill all predators because they eat meat, sometimes slowly and painfully for the prey.

Should we kill our dogs and cats, cats who can not eat veggie diets the way dogs can? We can't let them hunt on their own because they are invasisve species and would desimate the local wildlife...So what do we do with them. Kill them? You see...something is going to die. Death is a part of nature. Humans have an advantage in that we understand other animals can feel the way we do, and so we have a reponsiblity to kill quickly if we choose to eat meat.

I agree, we dont, as a specie

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Great tips here - although this is pretty much the way I shop anyway, but can always do with refreshers!…

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