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Adam Gardner: Turning Music Green, One Tour at a Time

Adam Gardner: Turning Music Green, One Tour at a Time

EDITOR’S NOTE: Enjoy this guest post from Adam Gardner, guitarist and vocalist for Gusterand co-director of Reverb, an environmental organization promoting environmental sustainability to musicians, labels, venues and fans. Read up on why Adam and his wife, Lauren started Reverb, and all about the organization’s newest project–Green Music Group.

By Adam Gardner

Happy 40th Anniversary, Earthday!  Seeing as I’m not yet 40 myself, I have a limited view of Earthday’s progression.  However, in my relatively short time actively participating in the environmental movement, I have witnessed incredible momentum among governments, corporations and individuals.  My view in particular comes from within the music community.

After almost a decade of touring with my band Guster, I realized that life on the road (and its inherent impact on the environment) didn’t need to look so different from my life at home in Portland, Maine.  And yet it was. Dramatically.

The Styrofoam products used backstage, the diesel poured into the buses, the bottles and cans covering the ground after the show … as a musician, I lamented the fact that putting on concerts had such a negative impact environmentally.  While on tour, I encountered many other artists that felt the same way, but didn’t know what to do about it.

In response, my environmentalist wife, Lauren Sullivan and I started up the non-profit, Reverb to make it as easy as possible for musicians, venues and record labels to make responsible environmental choices.  Since 2004, Reverb has greened over 85 major music tours – from Dave Matthews Band to Coldplay to Sheryl Crow – while conducting grassroots educational outreach to over 10 million music fans.  Tour greening efforts include local organic foods straight from the farm, recycling, composting, using reusable water bottles and silverware, purchasing power from renewable energy sources, and fueling tour busses with sustainably produced biodiesel.

Reverb feels very fortunate to be working with so many great individual talents in the music community and leaders in the non-profit environmental world.  We recently realized that we were in the unique position to bring all aspects of the music community together into a powerful coalition.

At the beginning of this year, we launched Green Music Group: a large-scale, high-profile environmental coalition of musicians, industry leaders and music fans uniting in one voice behind a common goal: to use our collective power to bring about widespread environmental change within the music industry and around the globe.

Our Founding Members include:

  • Musicians
    • Dave Matthews Band
    • Willie Nelson
    • Sheryl Crow
    • Maroon 5
    • Bonnie Raitt
    • The Roots
    • Linkin Park
    • Barenaked Ladies
    • Guster
  • Labels and Venues
    • Warner Music Group
    • Brushfire Records
    • Shoreline Amphitheater (California)
    • Comcast Center (Massachusetts)
    • Verizon Wireless Media Center (Indiana)
    • Wolftrap National Park for the Performing Arts (Virginia)
    • Brooklyn Bowl (New York)
    • American Airlines Arena (Florida)
  • Non Profit Partners
    • Sierra Club
    • Oxfam America
    • Union of Concerned Scientists
    • Hip Hop Caucus
    • HeadCount
    • DoSomething.org
    • StopGlobalWarming.or
    • Music For Relief
    • Climate Counts
    • Sustainable Biodiesel Alliance

In addition to establishing greening guidelines for various sectors of the music industry, we will also activate millions of music fans and build an online community.  From April to August, we’re hosting our first “GMG Challenge,” a series of calls-to-action featuring a video message from each founding artist and cool prize incentives from VIP tickets to a Honda Insight Hybrid car!

Please join us and take the GMG Challenge!

– Adam Gardner

Guitar/vocals for Guster and Co-Director of Reverb


**More Care2 Earth Day Coverage**

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photo credit: thanks to green music group

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36 comments

+ add your own
10:50AM PDT on Jul 2, 2010

Bravo to these musicians and producers who are making an actual step towards helping the environment! Now, if the folks attending the concerts would make an equal attempt to:
1) bring their liquids to drink in reuseable containers
2) clean up after themselves and sort their trash into the appropriate containers instead of littering it on the concent grounds
3) car pool or take public transit to get to the concerts

8:38PM PDT on May 3, 2010

WOW! I really admire all these efforts. If they can do this, how much can we do?

12:58PM PDT on May 3, 2010

very nice to hear.. thanks 4 sharing this..

;)

2:23PM PDT on Apr 28, 2010

Thank you for sharing. Please sign my petition to help wildlife. I need 1,000 signatures, please post to your mates. Cheers
http://www.thepetitionsite.com/6/save-the-koala

12:43AM PDT on Apr 27, 2010

thankyou

8:44PM PDT on Apr 26, 2010

Good to hear.

8:32PM PDT on Apr 26, 2010

Thank you!

2:30PM PDT on Apr 26, 2010

Thank you

7:20AM PDT on Apr 26, 2010

This is quite impressive, keep up the good work.

10:20PM PDT on Apr 25, 2010

Making a difference ! =D

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

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