In 2010, Target made news when it became the first major retailer to eliminate all farmed salmon from its stores. Now, in celebration of National Seafood Month, the retailer has redoubled its commitment to the environment by pledging to carry only sustainable and traceable seafood by 2015.
The company plans to accomplish this lofty goal through a partnership with FishWise, a non-profit organization that believes healthy ocean ecosystems and freshwater habitats are vital to maintain biological diversity and are the building blocks of a long term and sustainable seafood industry.
According to a joint statement, Target defines sustainable and traceable seafood as the sourcing of seafood products that are caught or raised in an environmentally sensitive manner and maintain the business’ needs without jeopardizing the affected ecosystems.
Target’s 2015 goal will apply to all of its fresh and frozen seafood products. Learn more about the company’s sustainable seafood initiative in the infographic below (click through to enlarge).
Image Credit: Flickr – kevin dooley
Infographic courtesy of A Bull’seye View