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Anti-ObamaCare Group Uses Creepy Ad to Scare off College Students

Anti-ObamaCare Group Uses Creepy Ad to Scare off College Students

Written by Tara Culp-Ressler

Republican efforts to block Obamacare have taken shape in several different forms. On the federal level, lawmakers repeatedly threaten to cast votes to defund and delay the health law. On the state level, lawmakers are doing their best to impede the law’s new insurance marketplaces, which are set to roll out next month. On the “grassroots” level, Obamacare opponents hope they can simply convince Americans to forgo signing up for health insurance altogether.

A new campaign by Generation Opportunity, a conservative group that Yahoo News reports has “financial ties to billionaire businessmen and political activists Charles and David Koch,” is taking this third approach. Generation Opportunity wants to specifically target college students this fall, spending up to $750,000 on a campaign to convince young people they don’t need health insurance.

“What we’re trying to communicate is, ‘No, you’re actually not required to buy health insurance,’ ” Generation Opportunity’s president, Evan Feinberg, explained in an interview with Yahoo News. “You might have to pay a fine, but that’s going to be cheaper for you and better for you.”

How does Generation Opportunity want to get that message across to college students? They’re planning a college tour, bringing anti-Obamacare literature and beer coozies emblazoned with the words “opt out” to 20 different campuses. They’re also unveiling an ad campaign that features an unsettling image of “Uncle Sam” appearing in a doctor’s office to subject young adults to invasive exams.

In the first ad, a young woman explains she has just signed up for Obamacare. She’s led to an exam room and appears to be preparing to have a Pap smear. A figure dressed as Uncle Sam emerges from between her legs. In the final scene, Uncle Sam is shown holding a speculum, the instrument gynecologists typically use to collect a cervical sample.

Watch it:

In the second ad, a similar situation unfolds with a young man who appears to be about to receive a prostate exam. He is told to take off his pants, and Uncle Sam appears behind him.

Generation Opportunity’s ads attempt to convey that Obamacare is a government overreach by suggesting that it will subject Americans to invasive exams. That falls in line with the new conservative myth that the health law will force doctors to ask their patients private questions about their sex lives, which has been stirring up controversy in the right-wing blogosphere this week.

Obamacare does not actually mandate any specific changes in the way that doctors conduct sexual health exams. Ironically, it’s actually Republican policies that threaten to subject female patients to state-mandated vaginal probes. Under forced ultrasound laws — an increasingly popular type of abortion restriction that seeks to enact additional barriers to the procedure — women are required to have a medical procedure regardless of whether their own doctor actually thinks it’s necessary. For very early abortion procedures, when an invasive transvaginal ultrasound is the only way to detect a clear image, that means women seeking abortions may need to undergo a probe.

This isn’t the first “grassroots” effort to try to convince young Americans that they don’t need health coverage. The right-wing group FreedomWorks has been urging young adults to burn their “Obamacare draft cards,” likening going uninsured to resisting the military draft during the Vietnam War. Nonetheless, several recent studies have found that young adults say they want to sign up for insurance under the health law.

UPDATE

Planned Parenthood is condemning the new ads. “It is hard to tell if this is real or if it’s a ‘Saturday Night Live’ parody about the hypocrisy of extremists who want to be in every exam room in America but don’t want to expand access to quality health care,” Eric Ferroro, the group’s vice president for communications, said in a statement. “These videos are the height of hypocrisy.”

This post was originally published in ThinkProgress

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Photo Credit: MyGenOpportunity

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106 comments

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5:37AM PDT on Sep 30, 2013

I can only shake my head in disgust!

4:31AM PDT on Sep 29, 2013

these ads are, indeed, creepy. but then the whole repub thing is a nightmare.

4:24PM PDT on Sep 24, 2013

RECALL ALL ANTI-AMERICAN REPUBLICANS!

9:10AM PDT on Sep 24, 2013

Joseph B.
“Because of this liberal leftist nightmare called Obamacare, My health costs have shot up by half over the course of last year and this year!”

something I neglected to point out, Oct 1st you'll be able to shop around for a more comprehensive, more economical healthcare insurance. unless of course, you like to whine.

2:44AM PDT on Sep 24, 2013

This really is rich coming from the party of transvaginal ultrasounds, which are necessary to visualize the clump of cells prior to about 12 weeks, when 90% of abortions are performed. These things are invasive and painful, totally pointless, and they drive up costs. Forcing women to have a large wand shoved up their vaginas for zero medical reasons and making them pay for the painful indignity is exactly what the GOP stands for today. Are there actually a lot of Republicans who are so ignorant that they think if an ultrasound is performed, a woman will see Thumbelina instead of a clump and change her mind? Fortunately, I don't think young people are stupid enough to believe this con or to believe that paying a hefty fine instead of spending the money to buy something you'll desperately need if you get in an accident is 'better for you'.

1:22PM PDT on Sep 23, 2013

It's also a very creepy ad, and unPatriotic to undermine the exchanges by trying to keep young healthy people out of them.

That mandate to buy health insurance is a republican idea, you know, the party of personal responsibility and all that. These new republicans don't even know what their party supposedly stands for. They know so little, I don't think I'm exaggerating to say that they've just been trained to hate all things associated with Obama. Even if their party believed in those things prior to Obama having his name associated with them.

That is beyond hypocrisy. That's pure hate.

1:14PM PDT on Sep 23, 2013

Wow! I've never called out someone in this forum by name before, but Joseph B just compiled a Palinesque "word salad" of cliches there! "freedom killing...stealing all the wealthy's money."

By repeating these thoughts of others he shows that he cannot know the fact that the ACA aka Obamacare is based on a republican way to use the marketplace to control health care costs. Our way, the progressive way, is medicare for all. But some progress is better than none, and the ACA will cover about 30 million more Americans who were without health insurance.

Even if we did have what those who obviously don't know the details think we've already done, implemented socialized medicine, I don't see how there would be more "rationing" of care than there already is in the private health care system. If you don't think we're already rationing health care, you must have never had an HMO and had a serious enough injury to see how they do the bare minimum to get you out of their office and on to the next patient!

12:23PM PDT on Sep 23, 2013

Sorry about the double post.

12:22PM PDT on Sep 23, 2013

Joseph B.
“Because of this liberal leftist nightmare called Obamacare, My health costs have shot up by half over the course of last year and this year!”

interesting, given the fact that ACA doesn't go into effect until Oct 1st. Sounds like your healthcare insurance co is gouging you. They're raising their premiums b4 they are forced to lower them.

Mike W.
“the commercial is way over the top......wonder how much republican blood money went into producing that little piece of ''satire''........ instead of old Uncle Sam they could have used Ted Nugent.....that would have appealed to all the boomer republicans.....”

or Rush Limpbaugh, he did want pics of Sandra Fluke having sex, after all.

12:21PM PDT on Sep 23, 2013

Joseph B.
“Because of this liberal leftist nightmare called Obamacare, My health costs have shot up by half over the course of last year and this year!”

interesting, given the fact that ACA doesn't go into effect until Oct 1st. Sounds like your healthcare insurance co is gouging you. They're raising their premiums b4 they are forced to lower them.

Mike W.
“the commercial is way over the top......wonder how much republican blood money went into producing that little piece of ''satire''........ instead of old Uncle Sam they could have used Ted Nugent.....that would have appealed to all the boomer republicans.....”

or Rush Limpbaugh, he did want pics of Sandra Fluke having sex, after all.

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