One of my favorite chapters in my advance copy of Common Nonsense: Glenn Beck and The Triumph of Ignorance by Alexander Zaitchik is the chapter that covers Color of Change’s campaign against Glenn Beck’s race baiting. Color of Change urged advertisers to drop ads on Beck’s show after he accused President Obama of being a racist and of having a “deep seated hatred of white people.” Their campaign has been hugely successful according to the Washington Post’s Howard Kurtz, convincing more than 200 advertisers to join the boycott of Beck’s show including Wal-Mart, Sprint, State Farm Insurance, Verizon Wireless, SC Johnson, Proctor & Gamble, Johnson & Johnson, Campbell Soup Company, AT&T, Best Buy, and Bank of America.
According to Color of Change’s James Rucker, Fox News Channel is struggling to fill advertising slots on Beck’s show as evidenced by the surge in house ads for Fox News and gold coins. But a more important result of Color of Change’s campaign against Beck may be the fact that some companies have pulled ads from Fox News entirely, including Apple. According to Kurtz, Fox News staffers are deeply divided over Beck:
“Beck has become a constant topic of conversation among Fox journalists, some of whom say they believe he uses distorted or inflammatory rhetoric that undermines their credibility.”
Yeah, I know what you’re thinking, “Fox News is still considered a credible news source by some people?” I guess some employees are still hoping, and certainly, every employee of Fox News is not Glenn Beck, Sean Hannity, Bill O’Reilly, or Rush Limbaugh.
Color of Change is still running their boycott campaign against Glenn Beck so add your name if you haven’t already. And be sure to thank advertisers like Apple who have pulled advertising from Fox News and Glenn Beck’s shows. Visit BoycottFoxNews.com for a list of sponsors by show and for the entire network.
Photo courtesy of Cave Canem