Joe Waters is the blogger behind the web's #1 cause marketing blog, Selfishgiving.com. He teaches nonprofits and businesses how to use cause marketing and social media to establish, grow and deepen relationships with donors and consumers. He is the co-author of Cause Marketing for Dummies.
Julie M. Rodriguez is an arts, green living, and political writer based in San Mateo, CA. Her work has appeared in xoJane, Care2 Causes, Greener Ideal, and Inhabitat. Follow her on Twitter @julierwrites. less