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B Corporations: A Better Way to Do Business

B Corporations: A Better Way to Do Business


Every week Trailblazers features profiles of B Corporations, such as WS Badger Co or Laloos Ice Cream. The question is, Why highlight these companies? What makes them worth attention?

Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corps, unlike traditional businesses, meets rigorous and independent standards of social and environmental performance, accountability, and transparency.  They are certified by B Lab, a nonprofit organization, the same way TransFair certifies Fair Trade coffee or USGBC certifies green buildings. Through a company’s B Impact Assessment, anyone can access performance data about the social and environmental practices that stand behind their products.

Good business is about more than a green product, it’s about the entire company. How does the company treat its employees? Do they give back to the local community? Are they minimizing their environmental impact? B Certification helps answer these questions. By making informed purchasing decisions, you can take a stand.

There are over 420 Certified B Corporations in 60 different industries across the US and Canada. The community is diverse but bound by one unifying goal: to create social and environmental change.  Join the movement for a better way to do business and support B Corps.

Find B Corporations for you home at

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1:33AM PDT on Aug 1, 2011

MORE labelling...better choice!

11:20PM PDT on Jul 30, 2011

Glad to see that Uncommon Goods is a participant.

9:10PM PDT on Jul 30, 2011

Thanks for the article! Going to be doing more research when possible.

5:34PM PDT on Jul 30, 2011

Leaning yes. I cant possibly know about EVERYTHING, specially because I sometimes have to make quick purchases, but I try my best, and I even keep a list of all the merchandise to boycott on my door for my family to read. They are trying too ;)

1:59PM PDT on Jul 30, 2011


12:01PM PDT on Jul 30, 2011


6:12AM PDT on Jul 30, 2011

Brilliant idea!.....................I am sure this will catch on..............

5:25AM PDT on Jul 30, 2011

Don't forget about cooperatives- great for everything from child care to clean energy production:

4:10AM PDT on Jul 30, 2011

Not that it will ever happen, but these guidelines should be required for any corporation to operate in the United States. Wishful thinking.

10:35PM PDT on Jul 29, 2011

I will check into this more now, thank you. It sounds like a wonderful idea for a world where transparency and integrity must be standard operating procedures.

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