B Corporations: A Better Way to Do Business

Every week Trailblazers features profiles of B Corporations, such as WS Badger Co or Laloos Ice Cream. The question is, Why highlight these companies? What makes them worth attention?

Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corps, unlike traditional businesses, meets rigorous and independent standards of social and environmental performance, accountability, and transparency. They are certified by B Lab, a nonprofit organization, the same way TransFair certifies Fair Trade coffee or USGBC certifies green buildings. Through a company’s B Impact Assessment, anyone can access performance data about the social and environmental practices that stand behind their products.

Good business is about more than a green product, it’s about the entire company. How does the company treat its employees? Do they give back to the local community? Are they minimizing their environmental impact? B Certification helps answer these questions. By making informed purchasing decisions, you can take a stand.

There are over 420 Certified B Corporations in 60 different industries across the US and Canada. The community is diverse but bound by one unifying goal: to create social and environmental change. Join the movement for a better way to do business and support B Corps.

Find B Corporations for you home at better.bcorporation.net.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

Berny P.

1:33AM PDT on Aug 1, 2011

MORE labelling...better choice!

send a green star

Vicky L.

11:20PM PDT on Jul 30, 2011

Glad to see that Uncommon Goods is a participant.

Britin J.

9:10PM PDT on Jul 30, 2011

Thanks for the article! Going to be doing more research when possible.

Mrs S.

5:34PM PDT on Jul 30, 2011

Leaning yes. I cant possibly know about EVERYTHING, specially because I sometimes have to make quick purchases, but I try my best, and I even keep a list of all the merchandise to boycott on my door for my family to read. They are trying too ;)

caterina c.

1:59PM PDT on Jul 30, 2011

12:01PM PDT on Jul 30, 2011

Suzanne H.

6:12AM PDT on Jul 30, 2011

Brilliant idea!.....................I am sure this will catch on..............

Juliet D.

5:25AM PDT on Jul 30, 2011

Don't forget about cooperatives- great for everything from child care to clean energy production:
http://www.rurdev.usda.gov/rbs/pub/cir7/cir7rpt.htm

carol a.

4:10AM PDT on Jul 30, 2011

Not that it will ever happen, but these guidelines should be required for any corporation to operate in the United States. Wishful thinking.

Camila K.

10:35PM PDT on Jul 29, 2011

I will check into this more now, thank you. It sounds like a wonderful idea for a world where transparency and integrity must be standard operating procedures.