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B Corps: Why Should I Care?

B Corps: Why Should I Care?

 

You may have read about B Corps on this blog in the past. Maybe you read an article which mentioned one of the 450 companies who have been certified. Then again, you may have no idea what I’m talking about. Either way, this blog is for you.

What is a B Corp?

Certified B Corporations are a new type of corporation which uses the power of business to create social and environmental change. B Corps meet rigorous, independent social and environmental performance standards and are certified by B Lab, a nonprofit organization, the same way TransFair certifies Fair Trade coffee or USGBC certifies green buildings. B Corps consider all stakeholders, not just shareholders, when making decisions and join together to practice a better way to do business.

So what? Why should I care?

‘Greenwashing’ has taken hold of American markets. It is difficult to tell good products from just good marketing. B Corp Certification provides something of substance, a certification people can trust. Through a company’s B Impact Assessment on bcorporation.net, anyone can access performance data about the social and environmental practices that stand behind their products. This makes it easier to find greener, healthier, more socially responsible companies and contribute to building a better tomorrow.

How do I get involved?

Visit bcorporation.net, support B Corps when shopping (look for the B!) and spread the word. Facebook, Twitter, e-mail, snail mail – tell your friends about a better way to do business.

To learn more visit www.bcorporation.net, or e-mail thelab@bcorporation.net.

 

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18 comments

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8:51PM PDT on Sep 21, 2011

This is great! I read about the concept of this new kind of corporation several years ago before it was called B Corp. When they talk about stakeholders, they mean everybody who is affected by the corporation, it's suppliers, individuals,ect.The whole web of life that supports it, not just the shareholders who make the money on the profits gleaned from the labor of others. This is a much more realistic business model because it doesn't ignor or deny it's impact on everything else.

4:25PM PDT on Sep 21, 2011

Thank you so much for this information. I will be checking out the list on B Corps website and looking for the symbol!

6:26PM PDT on Sep 19, 2011

Thanks

10:34PM PDT on Sep 18, 2011

Thanks!

7:46PM PDT on Sep 17, 2011

Thanks!

6:59PM PDT on Sep 16, 2011

Thanks for the article.

5:14PM PDT on Sep 16, 2011

Good to know. Thanks for the great info.

4:07PM PDT on Sep 16, 2011

Thanks for the reminder!

2:16PM PDT on Sep 16, 2011

Thanks, this is great. This makes it so much easier to put my money where my mouth is.

10:03AM PDT on Sep 16, 2011

I Will Start Looking:) Shared:)

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