B Corps: Why Should I Care?
You may have read about B Corps on this blog in the past. Maybe you read an article which mentioned one of the 450 companies who have been certified. Then again, you may have no idea what I’m talking about. Either way, this blog is for you.
What is a B Corp?
Certified B Corporations are a new type of corporation which uses the power of business to create social and environmental change. B Corps meet rigorous, independent social and environmental performance standards and are certified by B Lab, a nonprofit organization, the same way TransFair certifies Fair Trade coffee or USGBC certifies green buildings. B Corps consider all stakeholders, not just shareholders, when making decisions and join together to practice a better way to do business.
So what? Why should I care?
‘Greenwashing’ has taken hold of American markets. It is difficult to tell good products from just good marketing. B Corp Certification provides something of substance, a certification people can trust. Through a company’s B Impact Assessment on bcorporation.net, anyone can access performance data about the social and environmental practices that stand behind their products. This makes it easier to find greener, healthier, more socially responsible companies and contribute to building a better tomorrow.
How do I get involved?
Visit bcorporation.net, support B Corps when shopping (look for the B!) and spread the word. Facebook, Twitter, e-mail, snail mail – tell your friends about a better way to do business.