In 2008, Max Azria became the latest fashion designer to make the fur-free pledge, when he announced that luxury fashion brand BCBG Max Azria Group would go fur-free as of the Spring 2009 collection. The decision affected the portfolio of 15 brands, including BCBG Max Azria, Max Azria, and Hervé Léger by Max Azria. In doing so, he joined many in the fashion industry going fur-free including Calvin Klein, Tommy Hilfiger, Ralph Lauren, Liz Claiborne, Stella McCartney, and Vivienne Westwood.
2011 Holiday Line Has Fur
Now BCBG has reneged on it pledge, and the 2011 holiday line has fur. How disappointing that BCBG is moving in the wrong direction and has gone back on their word. Millions of animals a year suffer and die in an unnecessary industry and BCBG is contributing to the misery of fur-bearing animals.
BCBG lags behind other fashion industry leaders that have ditched fur, including Calvin Klein, Tommy Hilfiger, Ralph Lauren, Liz Claiborne, Stella McCartney, Vivienne Westwood, and many others. Not only has a long list of celebrities, including Eva Mendes and Lady Gaga, sworn off fur, but first ladies Michelle Obama and Carla Bruni-Sarkozy also recently announced that they are fur-free.
Institutionalized Torture For Animals
Fur farming is nothing more than institutionalized torture, depriving these animals from their behavioral and physiological needs
Thirty-one million animals are killed on fur ranches each year. About twenty-six million are mink and 4.5 million are fox. In addition, 250,000 chinchillas, 150,000 sable, 100,000 fitch, 100,000 raccoon dogs (a separate species from the American raccoon), and a small number of lynx, bobcat, and nutria are fur farmed and killed.
From Mercy For Animals:
Animals on fur farms are not able to engage in their natural behavior. These animals are treated like machines and commodities rather than living creatures with emotions. The suffering and death stems for the simple purpose of creating a luxury garment that serves no practical purpose. It is unclear of how fur wearers can love and cherish one canine, such as their companion dog, while supporting the torture and death of another canine, the fox.
It is of course possible for high-end clothing lines to create fashionable clothing without causing animals to suffer and die horrible deaths.
Take Action Now!
Please click here to sign our petition asking Max Azria to keep his 2008 promise and permanently remove fur from his collections.
Photo Credit: andy816896