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Former Ben & Jerry’s CEO Will Take Over At Stonyfield Farm

Former Ben & Jerry’s CEO Will Take Over At Stonyfield Farm

One of the most iconic organic brands, Stonyfield Farm, recently announced that former Ben & Jerry’s CEO Walt Freese will replace Gary Hirshberg as Stonyfield’s CE-Yo on January 23rd.

Hirshberg has served as head of Stonyfield since the company’s inception almost 30 years ago. He’s taken the brand from a small-time organic yogurt maker in Southern New Hampshire, to a national brand available in almost every conventional grocery store in the country, and navigated the company through intense scrutiny over its position on genetically modified foods.

“I feel ready to step away from the day-to-day responsibilities of guiding our company and to focus on promoting our extraordinary organic, health, environmental and sustainable business successes to wider state, national and international audiences,” said Hirshberg in a statement.

Freese brings a full portfolio of experience, talents and passion to Stonyfield. As Ben & Jerry’s CEO, Freese led the company on a fantastic growth track, while championing their social mission and interfacing with Unilever. Before that, he was the President of Celestial Seasonings under Hain’s ownership, but also served as Chief Marketing Officer there when it was part of Kraft foods.

“…He has a strong foundation in the natural products world. Walt is a deeply good person with a big heart, a serious commitment to people and to our organic mission,” said Hirshberg of his successor.

Those who have grown to love Hirshberg over the years will be glad to hear that he won’t be cutting ties with Stonyfield completely: he will continue to serve as Stonyfield’s Chairman of the Board.

“As Stonyfield’s Chairman, I will continue contributing to Stonyfield’s growth and mission for years to come,” said Hirshberg. “I will be highly involved with the company, speaking on Stonyfield’s behalf, maintaining oversight of our European organic sister companies, our new Stonyfield Cafés and our Profits-for-the-Planet program among other roles.”

Related Reading:

Stonyfield Launches Grant-A-Wish Program For Organic Farmers

3 Major Organic Brands Surrender To Monsanto’s GE Alfalfa

Yoplait Removes An Eating Disorder-Triggering Commercial

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18 comments

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5:51AM PST on Jan 29, 2013

I'd like to see an update of his experiences in the past year.

11:42AM PST on Jan 27, 2013

thanks

10:06PM PST on Jan 20, 2013

Thank you and Stonyfield is an awesome company.

8:51AM PDT on Aug 9, 2012

Grazie per l'articolo.

10:04AM PST on Jan 18, 2012

Thanks!

1:40AM PST on Jan 16, 2012

Good article, thank you

10:52PM PST on Jan 15, 2012

Interesting, thank you.

12:10PM PST on Jan 15, 2012

Love Stonyfield!

9:35AM PST on Jan 15, 2012

Thanks

12:38AM PST on Jan 15, 2012

Thanks for the article.

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