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Boring Cigarette Packaging: Enough to Stop Teens From Smoking?

Boring Cigarette Packaging: Enough to Stop Teens From Smoking?

Make quitting smoking your New Year’s resolution for 2012, trumpets the homepage for the Center for Disease Control and Prevention. In the US, a quarter of teenagers smoke and almost 21 percent of adults do. Cigarette smoking accounts for 1 out of 5 deaths in the US every year and is the leading cause of preventable death in the US. More than 80 percent of adult smokers began smoking before 18 years of age.

Health advocates have long directed criticism at tobacco companies and their splashy advertising campaigns — remember Joe Camel? — attracting the attention of teenagers and children. The Atlantic reports that health advocates are urging the British government to ban all “eye-catching designs and branding” from cigarette cartons, in an effort to prevent young people from smoking. The calls for the campaign follow the release of a survey on December 29 by the British Heart Foundation according to which more than a quarter of young people rely solely on the packaging for their health information about cigarettes and smoking.

The survey, which collated responses from more than 2,700 16 to 25 year-old smokers and non-smokers, found that three quarters of those who responded thought selling cigarettes in packs with no colorful brands or logos, and larger health warnings, would make it easier for people to smoke less or quit. One in six, or 16 percent, said they would consider the pack design when deciding which cigarettes to buy, and 12 percent said they would choose a brand because it was considered ‘cool.’

The results suggest that some percentage of young people start smoking because of perceptions, or rather misperceptions, about smoking.

By the end of this year, Australia is set to introduce legislation banning such appealing advertising from cigarette packaging; Europe, Canada and New Zealand are watching the proposed law closely while (not surprisingly) cigarette companies are none too happy. Three of the world’s largest tobacco makers including Philip Morris are fighting the proposed legislation in Australia’s High Court.

Will such “boring” ads work in the US? Will cigarette packaging make smoking seem less appealing?

I’m hopeful but also somewhat dubious; it seems likely that teens will simply shrug off packaging. In the effort to get people (though not necessarily teens) to stop smoking, some other studies  cited by The Atlantic is of interest.

According to the study under Dr. Jonathan Winickoff, a professor at Massachusetts General Hospital and Harvard Medical School, about one out of four parents with small children are more likely to respond to interventions to stop smoking. This figure is only a bit better than the one in five parents who quit smoking “without any special help.” But as parents are more likely to take young children to pediatricians’ visit (for vaccinations and check-ups), pediatricians “can make use of the teachable moment of a child’s vulnerability to tobacco smoke… [and] may provide added benefit to helping this group of smokers quit,” notes Dr. Winickoff. Pediatricians can screen parents for smoking and point out how stopping has numerous health benefits for children, smoking being associated with a large range of health issues in children including pneumonia, asthma, developmental delay, school absenteeism, dental decay, sudden infant death and hearing loss.

Could understanding the effects of smoking on others, especially children, be a powerful deterrent to stop?

Related Care2 Coverage

Teens Exchanging Cigarettes For Flavored Cigars

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E-Cigarettes Face Criticism, Attempted Bans



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8:41AM PST on Dec 8, 2012

I have quit for 2yrs and 4 months and never want to go back. I think packaging and price won't really matter to the individual and then again maybe it will. Smoking ages you from the inside out.

8:49AM PDT on Oct 31, 2012

I started smoking at the age of 13 I am a female btw... my mother did smoke but I started smoking mainly because of peer pressure... after I learned that having a cigarette would close my appetite to food so I thought that was great and so I continued... nowadays I turned to tobacco which i think its better since it has less toxins and if I don't feel like rolling I wont smoke and its also good money wise:P but I HAVE to smoke at least a cigarrete a day at home and if im at work or school i smoke more because I will get impatient and angry so its difficult to stop completely.. maybe when I have children I will who knows...

12:00PM PDT on Jun 19, 2012

Great advice... Thanks...*Quitting Help*I went here for here for advice also and it helped me...

9:24AM PDT on Mar 16, 2012

maybe it would help, but i doubt it. esp for established smokers

6:19PM PST on Jan 10, 2012

Boring Cigarette Packaging: Enough to Stop Teens From Smoking?

Would required school uniforms featuring shirts with the slogan "Stop AIDS" stop them from sex?

6:14PM PST on Jan 10, 2012

It's not helping...

5:11PM PST on Jan 7, 2012

My father sent away for some 8x10 glossies of smoker's lung that the government was offering at the time and those pictures went a long way in helping me quit umpteen years ago. I was 25 at the time and the good news is that some people raeally do get to the point where not smoking is no longer an effort, and the craving does disappear. So keep trying to quit and you will make it.

12:17AM PST on Jan 7, 2012

Thanks for the article.

6:38AM PST on Jan 6, 2012

I don't think that people are care about what says some picture. I've never smoked and never will. Healthier and cheaper. But I don't like when goverment encrease the price because think it could be prevent people from smoking. It's nothing but supporting the black market.

8:17AM PST on Jan 5, 2012

I've never been a smoker, but I worked in a gas station and the people who bought cigarettes cared more for the price than what the package looked like.

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