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Building a Global Farmer’s Market with Liga Masiva

Building a Global Farmer’s Market with Liga Masiva


You know that feeling you get at your local farmer’s market? You come home with great produce, a connection to the grower, and trust in the quality of the food. The only problem is not all of the food we love can be grown where we live. Newly B Certified Liga Masiva has a solution: build a global farmers market to connect consumers directly to farmers growing coffee, mangos, and other much-loved products.

When Liga Masiva started their direct buying relationship with organic coffee farmers in the Dominican Republic, they put several key components in place. By cutting out the many middlemen that existed between farmer and consumer, Liga Masiva pays farmers more than 200% what they previously earned. Farmers also receive training to improve their growing practices to suit the consumer’s needs. There was still one remaining challenge, though. Individual farmers lacked upfront capital to jumpstart their crops and pay their workers.  In response, Liga Masiva formed a microloan program. Though considered a risk by many, the program has proven successful and the first round of loans have already met their deadlines and been paid back in full. One explanation: because both their buying and the loans are based on relationships, there is a mutual commitment to the success and expansion of the program. In other words, the farmers are as committed to Liga Masiva’s work as the Liga Masiva team is.

Liga Masiva’s direct approach to solving environmental and social issues, such as agricultural production and poverty, led naturally to B Corporation Certification. In fact, they had certification in mind even before their 2010 incorporation. According to co-founder Emily Kerr, the B Corp business model acted as a guide to incorporate their values into their practices and corporate structure from the beginning. This made their 2011 certification easy.

As they grow Liga Masiva hopes to add more products from the Dominican Republic and expand throughout the Caribbean, and Central and South America. Expanding their farmers market will connect customers with more farmers: a win-win for everybody. The farmers receive fair pay for their labor and customers, in turn, enjoy a wider variety of quality products.

Learn more about directly traded coffee and better know Liga Masiva.

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6:44PM PDT on Sep 23, 2011

Una sensazione che coinvolge pericolosa applyed all'interno della Louis Vuitton Borse. Queste persone erano alla strategia per la tua vita in modo più approfondito. Più forza dell'economia in generale diventerà l'elemento superiore che a sua volta mostra il funzionamento particolare appartenenti al nucleo familiare. Tuttavia la forza dell'economia globale non significa di LV solito non prendere in; un sacco di gente sceglie di ridurre la quantità dei clienti. Signore inoltre modificare la tecnica del cliente. A titolo di esempio, queste persone non trovano il totes iniziale. Inoltre, verrà modificare la forma particolare della Louis Vuitton Borse in generale, come l'ammontare Così Ermete borsa Kelly 26 centimetri Louis Vuitton outlet di Orange è ragionevole.

10:04PM PDT on Sep 10, 2011

I love smart people and thrill over innovative projects and solutions. Thanks, Liga Masiva.

3:51PM PDT on Sep 10, 2011

great idea

7:51PM PDT on Sep 9, 2011

Great article. Thanks for sharing.

6:11PM PDT on Sep 9, 2011

Thanks for the article.

11:41AM PDT on Sep 9, 2011

Bravo Liga! The world is a better place because of you. I wish you success in expanding.

10:53AM PDT on Sep 9, 2011

People should be educated about the existence of LIGA.
Good work and proof this can work.
Next step is to put Monsanto out of business by filing a massive World Wide Class action suit.

10:28AM PDT on Sep 9, 2011


9:35AM PDT on Sep 9, 2011

Fair Trade all the way!

7:48AM PDT on Sep 9, 2011

Liga sounds so great I want to be involved.

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