Thanksgiving is upon us, and with it, lots of overeating, time with family, and the start of the holiday shopping season. Many of us are not the ones who rush to the malls on black Friday, elbow our way through crowds, and walk away with large box purchases at a discount. We tend to spend black Fridays sitting around the fireplace with family, relaxing, and eating lots of leftovers. But inevitably, Thanksgiving is the time of year when we start to think about the kind of gifts we would like to give. And while video games and gift cards are on the list for nieces and nephews, those of us in the Care2 community hope to be able give back to the world in a way that really captures the spirit of the holiday season.
Last Thursday, Care2 launched a new program with that kind of giving in mind. Through the Butterfly Rewards Program , a Care2 member will earn credits for actions taken on the site (such as commenting on this post!), and be able to redeem those credits for gifts to good causes, such as a day of clean drinking water for a child, a toy for a homeless pet, or the planting of a tree. “This program makes it incredibly easy and fun to make a difference – in a very personal way,” said Randy Paynter, President and Founder of Care2. “Each person can decide which project to support with the credits they earn…. and with millions of members taking action across the site, we’re excited to see the collective impact we can make.”
One of the program’s gift partners is Kiva, the world’s first person-to-person micro-lending Web site. Kiva empowers individuals to lend to unique entrepreneurs around the globe. Through the Butterfly Rewards Program, Care2 members can redeem their credits for donations to three loans: Alice Kavuha, a Kenyan woman who sells household items; Madrona Montilla, a woman in Peru who seeks to expand her produce market; and Leng Chim, a Cambodian broom saleswoman who wants to expand her business. The Butterfly Rewards program will run through the holidays and beyond. As you are thinking about gift giving this holiday season, please consider joining the Care2 community in giving gifts to the world.
by Laurie Peterson, Director, Product Management