START A PETITION 25,136,189 members: the world's largest community for good
START A PETITION
x
567,292 people care about Real Food

Coca Cola is Getting Rid of Brominated Vegetable Oil in All Drinks

Coca Cola is Getting Rid of Brominated Vegetable Oil in All Drinks

When Mississippi teenager Sarah Kavanagh discovered that her bottle of Gatorade had brominated vegetable oil in it, she decded to take a stand. BVO is a synthetic chemical that is created when vegetable oil is bonded to the element bromine, often found in citrus drinks because it helps the flavors evenly mix in the drink instead of separating. But when consumed in large amounts over a long period of time, it can build up in the body and cause toxic effects, like neurological damage. So Kavanagh started a petition to get BVO out of Gatorade.

Last year, PepsiCo announced that it is dropping the ingredient from Gatorade, and Coca Cola followed this year by announcing that it would drop it from Powerade. But that’s not all — Coca Cola has now announced that it is planning to remove the ingredient from all of its drinks. In the United States, BVO can still be found in some Fanta and Fresca flavors.

While banned in many countries, before Powerade and Gatorade were off the list, about 10 percent of drinks sold in the United States contained BVO. According to the AP, “Coca-Cola said in a statement that all its drinks are safe and comply with regulations in the countries where they’re sold.” However, despite complying with FDA regulations in the US — who approves the use of BVO — Coca Cola says it wants to phase the ingredient out to be more consistent with the ingredients it uses around the world.

But the decision to remove the ingredient could also be motivated by a realization that customers are demanding something different. “The trend toward natural foods has prompted some to steer clear of ingredients or chemicals that sound unfamiliar, even if they’re approved for use by the Food and Drug Administration and have been used by manufacturers for years,” wrote the AP.

“Coca-Cola has gone above and beyond our expectations,” Kavanagh told the AP. “It’s really good to know that companies, especially big companies, are listening to consumers.”

But let’s not allow this decision to cloud our critical thinking. If BVO is out, Coca Cola must be replacing it. What will our citrus drinks be getting instead?

Soon you can look forward to guzzling sucrose acetate isobutyrate in your Fanta. Sucrose acetate isobutyrate is said to be safe for consumption and has no effects associated with long term use. However, one study found that dogs that were fed the chemical showed enlarged livers and altered liver enzyme function.

While Coca Cola may get accolades for removing a toxic chemical, it’s replacing it with yet another synthetic chemical. In other words, you’re still drinking synthetic chemicals. So if you’re in the market for eating and drinking real food, best to stay away from the soda can and the sports drink bottle.

Read more: , , , , , , ,

Photo Credit: Manuel Garcia

have you shared this story yet?

some of the best people we know are doing it

102 comments

+ add your own
12:49AM PDT on Aug 11, 2014

Noted. Thanks.

4:48AM PDT on Jun 10, 2014

thanks Coke... I only buy sodas from the health food store

8:57PM PDT on Jun 3, 2014

Interesting comment about "A Place To Grow," ScoTT S.

It is certainly something that I don't drink, there are so many chemicals in some of the soft drinks on the market.

8:52PM PDT on Jun 3, 2014

There was a movie a few years back called "A Place To Grow" about a guy who returns to his small farm town to sell his brother's farm after the brother died in an accident. He learns to appreciate the small town farmer mentality and decides not to sell the farm to the large agribusiness owner that wants it. A key scene is where he sees a cropduster plane and says, "We gotta get us one a those." "OH NO!" says the neighbor's 11 year old daughter. "Chemicals cause cancer. Better to work the land." And then she hands him (you guessed it) a can of coke, which he cracks open and downs. Nope, no chance of any mixed messages there. Good old fashioned small town farmers fight big bad evil business ... OOPS!

8:39PM PDT on Jun 3, 2014

Can't stand coke but it is good they are "trying" to improve but it does sound like the improvement may be worse than the original problem.

9:26AM PDT on Jun 3, 2014

REAL FOOD FOR REAL PEOPLE

11:21AM PDT on May 23, 2014

Thanks for sharing.

7:23AM PDT on May 23, 2014

Well I still won't drink that witch brew.

10:46PM PDT on May 22, 2014

Pressure, pressure, pressure ~ That's the only thing that works.

4:32AM PDT on May 22, 2014

I virtually never drink soda anymore, though I LOVE Coca Cola and appreciate the fact that they've been acknowledging climate change for more than 20 years - the Christmas polar bear campaign raises a few million a year to help them. Their abysmal record of water hogging and environmentally unsound waste disposal in third world bottling plants has made me swear off buying the stuff.

add your comment



Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

ads keep care2 free

Recent Comments from Causes

Please someone go+rescue these poor animals from this hell. Tough to comprehend how anyone can justify…

Genevieve... The biggest argument against your comparison is that as a passenger, I have no way to defend…

Chazz.... what you did was exactly the same as the things you said to me.....you can be dishonest about…

Story idea? Want to blog? Contact the editors!
ads keep care2 free

more from causes

Animal Welfare

Causes Canada

Causes UK

Children

Civil Rights

Education

Endangered Wildlife

Environment & Wildlife

Global Development

Global Warming

Health Policy

Human Rights

LGBT rights

Politics

Real Food

Trailblazers For Good

Women's Rights




Select names from your address book   |   Help
   

We hate spam. We do not sell or share the email addresses you provide.