More important than the venue or media used in advocacy, however, is the quality of the content. Excellent vegan food, a powerful vegan message, and friendliness and charisma will obviously do much better while tabling at a festival than bland or unappealing food, a message of compromise, and mediocrity, aggression or a judgmental attitude. And good photography, terrific vegan recipes, and well-researched, convincing writing will do better online Ė all other factors being equal Ė than content of lesser quality.
Finally, quality entails knowing what not to promote. Encouraging the purchase of animal products purported to be produced under Ďethicalí conditions (free-range, cage-free, humanely-raised, grass-fed, organic, etc.) serves only to reinforce the common, traditional belief that it is morally acceptable to use other animals as resources for human consumption.
The same can be said for the confused and confusing message generated by the promotion of a lacto-ovo vegetarian diet, which ignores the violence inherent in the production of milk and eggs (not to mention the barbarism involved in the manufacture of other animal-based products including clothing and toiletries), as though these equally brutal industries should somehow be exempt from the moral examination undertaken by those who view meat production to be an intolerable form of injustice.
The fact is that none of us needs any animal products in our lives. We exploit animals and consume the products of their bodies because of pleasure, amusement, convenience, and blind tradition Ė all trivial reasons to rationalize the brutality of unnecessary exploitation. †Sadly, no matter what we say or how well we say it, the fact is that most people wonít go vegan simply upon hearing our message. However, as vegan advocates, veganism is the message we should exclusively and unequivocally promote. †Anything less Ė promoting vegetarianism, or the consumption of Ďhumaneí animal products Ė betrays the fundamental truth that brings us to veganism in the first place: the understanding that we must bring an end to all exploitation if we are to move beyond the pandemic of violence that underlies our current cultural paradigm.
It is not unusual for animal advocates to be deeply troubled and frustrated by the state of our society and its hardened attitude toward animals who are not human. But social change, while often slow, is also unpredictable, subject to tipping points, paradigm shifts, and peaceful revolutions in attitudes and behavior. As someone who advocates unequivocally for widespread veganism, donít forget that you are among the gentle, strong, and independent-minded pioneers of a growing, positive, and peaceful movement to protect our environment, improve public health, and most important, to eventually end the social acceptability of violence and injustice inflicted on the innocent.
With a little effort, courage, creativity, and the willingness to share what weíve learned with patience, persistence, and understanding, we can all help others to understand the significance of this essential change we are trying to bring to fruition.
In the words of Albert Schweitzer,
ďA man can do only what he can do. But if he does that each day he can sleep at night and do it again the next day.Ē
with Dan Cudahy
Angel Flinn is Director of Outreach for Gentle World Ė a†vegan intentional community and non-profit organization whose core purpose is to help build a more peaceful society, by educating the public about the†reasons for being vegan, the benefits of†vegan living, and how to go about making such a transition.
Dan Cudahy is author of†Unpopular Vegan Essays: Unpopular Essays Concerning Popular Violence Inflicted On The Innocent.
Disclaimer: The views expressed above are solely those of the author and may
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