Daily Deals and Discount Site Groupon Does Good in Communities
Searching for a bargain became a lot more fun after the introduction of Groupon, a website that features daily deals on the best stuff to do, see, eat and buy in 43 countries. The site focuses on one good or service each day and gives members the allotted deal only after a group of people agree to participate. Once this “tipping point” is reached, everyone gets the deal. Win, win!
Groupon connects members to the best their city has to offer, and now a new feature is connecting users to their communities in a different way.
G-Team, Groupon’s philanthropic branch, connects members to their cities by spotlighting local organizations, giving users a chance to support worthwhile causes close to home. Whether it’s gathering people together for an event or raising funds for a local organization, with the power of collective action G-Team allows members to make a real impact in their communities.
“G-Team works with all sorts of organizations, large and small,” says Kelsey O’Neill of Groupon. “We work with local school districts to raise funds for school supply kits for underprivileged youth, animal shelters to feed dogs and cats in need, elderly centers to provide activity and educational opportunities for residents, local museums to create public murals…and beyond.”
Each week’s G-Team campaign is featured on all deal pages for the days the campaign runs. People can then donate or join the campaign to support the cause. They can also share the campaign with their social networks to expand the collective group action and ensure the “tipping point” is reached. Once the deal has tipped, 100% of donations go directly to the organization.
This week’s featured organization in my hometown is Girls Incorporated of New York City, whose mission is to inspire all girls to be strong, smart and bold. The campaign supports the organization’s annual College Shower which honors participants who have graduated from high school and are making the transition to college. At the event each graduate receives a duffel bag packed with college-dorm-life essentials, including USB drives, power strips, a shower caddie, sheets, towels, an alarm clock and other goodies.
If just 54 local subscribers pledge $10 each, Girls Inc. of NYC will be able to provide 3 (or more) high school graduates with the essentials they need for getting the right start at college. That means that 54 people or $540 is the “tipping point” for this campaign. The organization only benefits if at least 54 people donate to the cause. Currently 38 people have purchased the deal, but 16 more are needed in order to be able to shower three female graduates with a duffel bag at the 13th Annual College Shower.
“Girls Inc. is a great local organization and we are excited to partner with them on this week’s G-Team NYC campaign,” says O’Neill. “This is community action at its best, with local citizens helping to further the success of underprivileged youth in their area.”
The Girls Inc. of NYC deal ends tomorrow so join the cause today!
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Photo credit: Photo from Groupon G-Team campaign page