Are UK Soccer Ads More Tactful Than U.S. When It Comes to Tibet?

Hot on the heels of Groupon’s disastrous Superbowl advert, the Brits have ‘one-upped’ juvenile US advertising with the campaign, “How far would you go for your team?”

In a spot that just hit YouTube one hour ago for, one must wonder if the original soccer was angling for the Tibet support that was evidenced two weeks ago in the outcry against Groupon’s crass exploitation of Tibet’s 52-year human rights struggle.

Whilst not soliciting for charitable donations via signing up for a service, could this indicate a potential upswing in awareness for Tibet, a cause typically not adopted by so many brands for fear of Chinese backlash?

International Campaign For Tibet had this comment about the Groupon advert:
“Bottom line: We welcome the ad and the debate it has generated among people who care. We hope it drives Super Bowl viewers to advocacy groups, like ICT, so that the critical issues for Tibet can be addressed,” said Mary Beth Markey, ICT President.

Let’s hope the awareness continues.

Related Stories: 

Making Fun of Tibet To Sell Fish Curry During The Superbowl [Video]

Nurturing Art in Young Tibetans


Photo credit: World Soccer Shop

Love This? Never Miss Another Story.


Camila K.
Kamila A.4 years ago

I think attention is needed, and even if its negative, its better than none----wake up world!!!!!

Elizabeth M.
Elizabeth M.4 years ago

I don't care for this ad, or did I care for the super bowl commercial...that one I thought was degrading. However they do show that they are thinking about Tibet.

Whin Audrey
Whin Audrey4 years ago

l'exploitation ,encore et encore ... l'oppression le monde tourne a l'envers. !!!

Anne Brabson
Anne B.4 years ago

The critical issues for Tibet and Chinese treatment of that area's indiginous people indeed deserve consideration...

Erin R.
Erin R.4 years ago

Noted with thanks!

Sue Horwood
Sue H.4 years ago

Free Tibet

Carole H.
Carole H.4 years ago

thanks for the info Bob - I too did not get the supposed connection to Tibet or for that matter how it was meant to be supporting the Tibetans in their struggle against Chinese occupation - it is just a rather trivial braindead as usual as far as football (in my opinion) is concerned ad to sell overpriced goods to idiots. My opinion and of course is biased I hate football so apologies to football fans but please do not kid yourselves this ad has a social conscience.

Trish K.
Trish K.4 years ago

Always glad to see Tibet get any support.

Eileen Mary P.
Eileen P.4 years ago

My supervisor has been to Tibet and she tells me she was stunned at the treatment the Tibetans receive. She was deeply distressed whilst feeling powerless and impotent to help.

gerlinde p.
gerlinde p.4 years ago

it`s better than the groupon ad