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Are UK Soccer Ads More Tactful Than U.S. When It Comes to Tibet?

Are UK Soccer Ads More Tactful Than U.S. When It Comes to Tibet?

Hot on the heels of Groupon’s disastrous Superbowl advert, the Brits have ‘one-upped’ juvenile US advertising with the campaign, “How far would you go for your team?”

In a spot that just hit YouTube one hour ago for WorldSoccerShop.com, one must wonder if the original soccer was angling for the Tibet support that was evidenced two weeks ago in the outcry against Groupon’s crass exploitation of Tibet’s 52-year human rights struggle.

Whilst not soliciting for charitable donations via signing up for a service, could this indicate a potential upswing in awareness for Tibet, a cause typically not adopted by so many brands for fear of Chinese backlash?

International Campaign For Tibet had this comment about the Groupon advert:
“Bottom line: We welcome the ad and the debate it has generated among people who care. We hope it drives Super Bowl viewers to advocacy groups, like ICT, so that the critical issues for Tibet can be addressed,” said Mary Beth Markey, ICT President.

Let’s hope the awareness continues.

Related Stories: 

Making Fun of Tibet To Sell Fish Curry During The Superbowl [Video]

Nurturing Art in Young Tibetans

 

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Photo credit: World Soccer Shop

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36 comments

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4:16PM PDT on Mar 14, 2011

I think attention is needed, and even if its negative, its better than none----wake up world!!!!!

1:12PM PST on Mar 12, 2011

I don't care for this ad, or did I care for the super bowl commercial...that one I thought was degrading. However they do show that they are thinking about Tibet.

6:31AM PST on Feb 27, 2011

l'exploitation ,encore et encore ... l'oppression le monde tourne a l'envers. !!!

2:55PM PST on Feb 26, 2011

The critical issues for Tibet and Chinese treatment of that area's indiginous people indeed deserve consideration...

4:55PM PST on Feb 25, 2011

Noted with thanks!

5:43AM PST on Feb 25, 2011

Free Tibet

4:42PM PST on Feb 24, 2011

thanks for the info Bob - I too did not get the supposed connection to Tibet or for that matter how it was meant to be supporting the Tibetans in their struggle against Chinese occupation - it is just a rather trivial braindead as usual as far as football (in my opinion) is concerned ad to sell overpriced goods to idiots. My opinion and of course is biased I hate football so apologies to football fans but please do not kid yourselves this ad has a social conscience.

2:08PM PST on Feb 24, 2011

Always glad to see Tibet get any support.

11:32AM PST on Feb 24, 2011

My supervisor has been to Tibet and she tells me she was stunned at the treatment the Tibetans receive. She was deeply distressed whilst feeling powerless and impotent to help.

10:07PM PST on Feb 23, 2011

it`s better than the groupon ad

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