Hot on the heels of Groupon’s disastrous Superbowl advert, the Brits have ‘one-upped’ juvenile US advertising with the campaign, “How far would you go for your team?”
In a spot that just hit YouTube one hour ago for WorldSoccerShop.com, one must wonder if the original soccer was angling for the Tibet support that was evidenced two weeks ago in the outcry against Groupon’s crass exploitation of Tibet’s 52-year human rights struggle.
Whilst not soliciting for charitable donations via signing up for a service, could this indicate a potential upswing in awareness for Tibet, a cause typically not adopted by so many brands for fear of Chinese backlash?
International Campaign For Tibet had this comment about the Groupon advert:
“Bottom line: We welcome the ad and the debate it has generated among people who care. We hope it drives Super Bowl viewers to advocacy groups, like ICT, so that the critical issues for Tibet can be addressed,” said Mary Beth Markey, ICT President.
Let’s hope the awareness continues.
Photo credit: World Soccer Shop