Come on, admit it. You always knew the day was coming when dogs would have their own television channel. Now, it’s a reality. Commercial and rerun-free DOGTV is currently offered to cable subscribers in San Diego, with a national launch planned in the near future. For about $4.99 a month, people gain access to content with visual and auditory aids that are tailor-made for dogs.
It seems that not only do dogs watch TV (more than 6,000 videos of them doing so presently air on YouTube) — they may even enjoy it. Nearly 50 percent of all dogs surveyed by the American Kennel Club and Iams Co. showed some interest in the small screen. According to the DOGTV’s website, research indicates that dogs feel better in the company of TV, especially when the right content is on. They state that DOGTV is “the ideal babysitter for ‘home alone’ dogs.”
The channel provides three types of programming, offering both relaxing and stimulating content in addition to positive behavioral reinforcements. Among other benefits, DOGTV claims that its programming will “meet a dog’s typical daily routine and help prevent mental fatigue, depression and boredom.” The cable channel asserts that through years of analysis, they’ve designed unique content to accommodate the specific characteristics of a dog’s sense of vision and hearing.
The large number of dog owners in the United States represent an extremely attractive specialty market. According to the American Pet Product Association’s 2011-2012 National Pet Owners Survey, 46.3 million dogs are owned in the U.S. Interestingly, APPA’s survey also reveals that 70 percent of dog owners view their pet as a family member or child, and that 70 percent surveyed also admit that the economy plays no role in determining how much they’re willing to spend on pets.
The great majority of dog owners want their pet to be happy and healthy, and programming such as DOGTV may be a way to enhance the lives of our four-legged friends. Whether you plan to adopt a dog from your local shelter or purchase one from a trusted source, it bears repeating that you should first consider if your lifestyle is truly suitable for dog ownership.
Photo Credit: charlzzz
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