Lauren Luke is a well known British make-up artist best known for her YouTube make-up tutorials which have garnered more than 140 million views.
Her latest video may just stop you in your tracks.
Take a look:
This clever PSA was created in conjunction with Refuge, a domestic violence organization in the UK, to raise awareness of the fact that 65% of women who suffer from domestic violence keep it hidden.
With more than half a million YouTube subscribers, Luke’s PSA has the potential to reach many young women and teenage girls who watch her make-up tutorials. Refuge’s hope is that the video will encourage women and girls suffering in silence at the hands of their partners to get the help and support they need.
What do you think about the video? Do you think itís a clever way to raise awareness about domestic violence?
Related from Care2:
YouTube screen capture