Culture warriors of the world arise! Those people who brought you Abba and the evil self-assembling frustration that is Ikea now want to see boys pushing prams and girls riding race cars.
That’s right. Defying God’s plan, a catalogue company in ‘liberal’ Sweden thinks gender roles are “outdated.” They are selling toys by featuring pictures of boys preparing a tea party at a toy kitchen or wearing a pink Spiderman outfit while pushing a pink baby pram.
Destroying age old certainties even further, the Local, which broke the shocking news, quotes the MALE spokesperson for Sweden’s Feminist Initiative political party, Carl Emanuelsson, as welcoming the concept.
“It’s great that this company has tried to show that people don’t need to be stuck in gender roles.”
“Examples such as these show other ways that we can break free from the roles that are forced on us, the roles that we are limited by,” he said.
“I’m 71 years old,” says Kaj Wiberg, the CEO of the company behind the catalogue, “and those of us who have worked in this industry for a while know that boys play with doll houses. We know that boys can play with Barbie dolls.”
Sweden has history with a consumer protection agency in a 2009 finding that US invader Toys ‘R’ Us “portrays children’s games and choice of toys in a narrow-minded way, and this exclusion of boys and girls from different types of toys is, in itself, degrading to both genders.”
‘Liberal’ website education.com claims that:
“Children learn roles and skills from playing; the toys they have to some extent determine which roles and skills they learn.”
Of course! Showing little girls driving race cars might encourage more to take up the manly sport, like a Danica Patrick. Or boys to one day dream of being a chef …
Sweden’s ‘war on gender’ has led it to be designated “the most gender-equal country in the world.” The national curriculum says that preschools should “counteract traditional gender patterns and gender roles” and give girls and boys “the same opportunities to test and develop abilities and interests without being limited by stereotypical gender roles.”
As of 2008, 47 percent of the members of the riksdag (Swedish parliament) are women.
Image from Leklust catalogue