Exploiting Animals For Advertising: An Activist Spotlight

After one company launched a “Monkeys and Typewriters” advertising campaign, activists are speaking out against using wildlife as actors. Using a primate — or any other wild animal — for media purposes often results in serious consequences, including separation from family at an early age and denial of normal social and psychological development.

Brooke, of Wild Futures, explains why this cause is so important.

“The use of primates as performers on television, stage or otherwise, raises serious welfare concerns, complicates conservation efforts, and robs primates of their freedom and dignity. There is no excuse in this day and age for companies, especially those claiming ‘green’ or otherwise socially responsible credentials, to partake in such a practice.”

While they feel no wild animal should be used as an “actor” for promotional purposes, Wild Futures is sponsoring a Care2 petition focusing on Costa Coffee and their use of primates for advertising.

“What we want, before we give up on this issue, is at least an acknowledgement from Costa that they have made a mistake in producing this piece — and a guarantee that they will not make the same mistake again.”

“Knowing that people who care about animals care about such issues, we thought that creating an online petition to boycott Costa until they acknowledge their mistake was a sensible next step.”

If you think companies should stop exploiting live primates for marketing purposes, sign this petition!

 

Care2

64 comments

Rosi Caswell

Any form of exploitation of animals, is of course totally wrong, but there must always be discernment as to what is exploitation, and what is patently not; if the animal(s) GENUINELY enjoys what it is doing, (and thousands do), then this cannot be classed as exploitation. Having said this however, I urge discernment with a capital D!
Rosi Caswell Animal Whisperer, Animal/Human Therapist

Barbara Erdman
Barbara Erdman5 years ago

signed thanx

Joy Dantine
Joy Dantine5 years ago

PLEASE LET'S CONSIDER A COMPROMISE; ALLOW ANIMALS WHO BRING IN THE MONEY, BE ALLOWED TO SERVE REMAINING DAYS OF IT'S LIFE IN LIBERTY AT THE EXPENSE OF ADVERTISING AGENCY - WITH "PROOF" OF SUCH. COMPARE WITH "PETS OF THE WEEK" SEGMENT; SOON THE PET FINDS A FRIEND FOR LIFE - IF ALL GOES ACCORDINGLY.

Roberto Vivas
Roberto Vivas5 years ago

Signed and wrote a comment to them..for now"Lets Boycott Costa Coffee"

Tori W.
Past Member 5 years ago

and directv uses a miniature giraffe in one of its' commercials and one car company (nissan?) is using a polar bear...i guess saving animals only counts then they are going to be used in commercials...

Mark S.
Mark S.5 years ago

For the record, I am completely against using animals for marketing purposes (and have signed the petition). But, playing devil's advocate -- is it possible that such advertising campaigns (and zoos, which I'm also against) help keep animals in the public conscience, so that the average person is more aware of and cares more about these animals and will be more inclined to act to keep them from being slaughtered?

Maybe showing these animals as living, breathing, feeling beings helps people to care about them, even if they are being exploited?

Martha Eberle
Martha Eberle5 years ago

It is long past time that humans stop treating animals as our own little pets and entertainment. Enough already. Other species are lives in their own right.

Susan S.
Susan S.5 years ago

Exploiting animals is a very poor marketing strategy and will only serve to alienate people.

Grace A.
Grace Adams5 years ago

As species animals and even plants have a better chance of surviving as domesticated than in a vanishing wild habitat. If the human population declines to about half its present number and cuts its ecology footprint to a quarter of its present size, then maybe wildlife will have a chance.

Kevin S.
Kevin S.5 years ago

TO KAY L: Using that logic a child born of a slave should become a slave etc., etc. How ridiculously naive. You miss the point that the animal shouldn't be exploited and to continue this activity promotes further trade in animals, an unavoidable aspect of which DOES involve taking from natural habitats/preventing natural behaviours/denying natural needs and frustrating natural instincts. As for the 'if they were released they would die' old chestnut, nobody denies this but that is NOT a valid reason to continue the practise. How to deal with those animals currently trapped in this situation is a subsequent issue to be dealt with, not one to be used as an excuse to sweep the issue under the rug.