Exploiting Animals For Advertising: An Activist Spotlight
After one company launched a “Monkeys and Typewriters” advertising campaign, activists are speaking out against using wildlife as actors. Using a primate — or any other wild animal — for media purposes often results in serious consequences, including separation from family at an early age and denial of normal social and psychological development.
Brooke, of Wild Futures, explains why this cause is so important.
“The use of primates as performers on television, stage or otherwise, raises serious welfare concerns, complicates conservation efforts, and robs primates of their freedom and dignity. There is no excuse in this day and age for companies, especially those claiming ‘green’ or otherwise socially responsible credentials, to partake in such a practice.”
While they feel no wild animal should be used as an “actor” for promotional purposes, Wild Futures is sponsoring a Care2 petition focusing on Costa Coffee and their use of primates for advertising.
“What we want, before we give up on this issue, is at least an acknowledgement from Costa that they have made a mistake in producing this piece — and a guarantee that they will not make the same mistake again.”
“Knowing that people who care about animals care about such issues, we thought that creating an online petition to boycott Costa until they acknowledge their mistake was a sensible next step.”
If you think companies should stop exploiting live primates for marketing purposes, sign this petition!