It’s no surprise that sex sells, but 6 Hour Power’s latest commercial takes this marketing philosophy to a whole new level of obscenity.
From the very start of the commercial I knew I wasn’t going to like where things were going.
The commercial begins with the camera scanning a woman’s bare leg from her the tip of her black stiletto shoe to her barely there mini-skirt and plugging neckline blouse. Once in full view it appears the woman is an office secretary although her outfit would suggest otherwise. As the camera reaches her face she seductively draws a pen to her red lips, answers the phone, and smiling rushes to what we can only assume is her boss’ office after he suggestively says, “It’s time.”
Time for what you find yourself instinctively thinking. His morning coffee? A conference call? Maybe a meeting?
No, just his morning round of fellatio. Or so it appears.
When the door opens the woman disappears from sight and we are left with the backside image of a man sitting at a desk that is violently shaking. As the camera zooms closer in we see the man throw his tie over his shoulder leaving you to assume that it was in the way of something, or rather someone. He continues to spasm in his chair and then shouts, “It’s working! I can feel it! I’m feeling it!”
The commercial quickly cuts to a shot of the product with an announcer saying: “Stacker 2, 6 Hour Power extreme energy shot. Feel it fast. Energy that lasts. No crash.”
The man then promptly springs from his chair and says, “Now I’m ready,” looking sweaty and disheveled (wait I thought he was suppose to be full of energy?)
Ready for what? Perhaps, to explain to me what this commercial has to do with selling an extreme energy shot? That would be nice.
I’ve seen my fair share of sexist commercials, but this one takes the cake bar none. For one, the woman’s outfit is over the top to say the least. Most wouldn’t imagine a secretary in that get-up unless they were watching a porno. Speaking of pornos, the commercial’s “covert” portrayal of oral sex is completely obvious. If you watch closely (and enough times) you can even catch a glimpse of the woman’s head between her boss’ legs (try around 19 seconds). Really what else are we suppose to think is going on? Is the man having a seizure? Would he call his secretary and say, “It’s time” if he thought he was having a seizure? Not to mention the fact that I’m sure Stacker 2 wouldn’t want seizures associated with their products.
And what I also don’t understand is why we see a framed picture of a woman, presumably his wife, fall from the man’s desk and shatter on the floor. Are we to assume that this man is also cheating on his wife and if so why is this element added?
The whole story line has nothing to do with selling an energy product which is what makes it even more infuriating. It is just another deluded male sexual fantasy that only serves to exploit women’s bodies for the purpose of selling a product that is, of course, being aimed at a male consumer.
The message is clear: women are only meant for sexual pleasure – the receptionist is “dressed” suggestively for her boss’ pleasure and rushes excitedly to his office to perform oral sex on him with nothing in return. This isn’t a scene of an office fling where both parties are pleasured. This is solely and exclusively about a man’s satisfaction.
To top it off, it is unclear who exactly takes the energy shot in the commercial, which you would assume would be the main purpose. Was it the woman and did it give her the energy to perform oral sex on her boss or was it the man and if so then what did it give him energy for? We know he’s ready, but for what and is it a result of having just had oral sex or from taking the shot?
Who knows and honestly who cares? From start to finish the commercial is a nonsensical nightmare that reflects poorly on the company’s respect (or lack thereof) of women and men for that matter. In fact, neither sex is represented positively. Do you want to be the sex-crazed man that cheats on his wife in the office or the adulterous secretary whose boss uses her for sex?
Checking out the 6 Hour Power’s website left me with no better impression of the company. The homepage has a scantily clad superhero-ish woman with ridiculous body dimensions – impossibly large breasts that realistically could never be supported by such a tiny snitched waist. Around her curvaceous hips is a tool belt of sorts fully stocked with 6 Hour Power energy shots of course.
Without even taking 6 Hour Power I already feel energized. Perhaps, it’s because I’m so offended.
Photo by Alan D used under a Creative Commons license.