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Loading...Farm to Fridge: How Much Cruelty Can You Swallow?
Beginning this week, Mercy for Animals–a Chicago-based animal advocacy organization–will begin a nationwide tour of the United States in an effort to raise awareness of the vicious cruelty suffered by factory-farmed animals. Titled Farm to Fridge, the aggressive campaign starts in California and is expected to visit about 40 cities and cover 12,000 miles.
In what Mercy for Animals describes as a multimedia advocacy center on wheels, the custom-built truck is fitted with 80-inch television screens on which to view the documentary Farm to Fridge, as well as speakers and billboard-sized banners of confined factory farm animals with the question “How much cruelty can you swallow?”
Volunteers will give leaflets of information to local residents on the cruelty of factory farming and the benefits of a vegetarian and vegan diet. Some will wear specially outfitted iPad shirts with a viewing screen for people to view the 12 minute film Farm to Fridge.
Farm to Fridge Tour.com quotes Nathan Runkle, Executive Director of Mercy for Animals. “Most farmed animals know no kind touch or compassionate care, only a life filled with intensive confinement, abusive handling, painful mutilations, careless neglect, and merciless slaughter,” says Runkle. “Farm to Fridge serves as a wake-up call to all American consumers that the meat, dairy and egg industries are morally bankrupt and should be boycotted.”
Farm to Fridge is a powerfully moving and graphically depicted 12 minutes of scenes from undercover investigations at factory farms throughout the U.S., many of which were done by Mercy for Animals. It is narrated by actor James Cromwell, well known for his role as farmer Arthur Hoggett in Babe – a delightful movie about a hog farmer’s sheepdogs who train Babe the pig to herd sheep.
Warning: The shots of how farm animals are raised and slaughtered on factory farms may not only make you cry, they may also make you sick. If you think you have the courage and fortitude to view the film, you really should give it a try. Click here to view Farm to Fridge.
Take Action
Mercy for Animals’ Phil Letten will be heading up the tour. If you would like to volunteer in your city, contact Phil and sign up. You can reach Phil by email at PhilL@mercyforanimals.org or call him at 810-599-1278.
Volunteers are needed for leafleting and talking with the public about the inherent cruelty in factory farming and the benefits of a vegetarian/vegan lifestyle. Public outreach toward awareness and education is the most effective way to spread the word and achieve a better life for animals and humans.
Cities scheduled so far include:
- Arizona:
- Phoenix
- California:
- Los Angeles
- Sacramento
- San Diego
- San Francisco
- San Jose
- Florida:
- Fort Lauderdale
- Fort Myers
- Jacksonville
- Miami
- Orlando
- Tallahassee
- Tampa
- Illinois:
- Chicago
- Indiana:
- Indianapolis
- Louisiana:
- New Orleans
- Minnesota:
- Minneapolis
- Montana
- Billings
- Nevada:
- Las Vegas
- New York:
- Buffalo
- New York City
- Rochester
- North Carolina:
- Charlotte
- Raleigh
- Ohio:
- Cincinnati
- Cleveland
- Columbus
- Oregon:
- Eugene
- Portland
- Pennsylvania:
- Erie
- Philadelphia
- South Carolina:
- Charleston
- Texas:
- Austin
- Dallas
- El Paso
- Houston
- Utah:
- Salt Lake City
- Washington:
- Seattle
- Spokane
- Washington, DC
- Wisconsin:
- Madison
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Read more: animal welfare, factory farming, farm to fridge campaign, farm to fridge film, farm to fridge tour, mercy for animals
Photo of truck for use in Food to Fridge campaign used with permission of Gary Smith, Evolotus PR.
Disclaimer: The views expressed above are solely those of the author and may
not reflect those of
Care2, Inc., its employees or advertisers.
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+ add your ownyea sure theres even one conveniently near where i live
They have all my support - people need to be informed about the things that have gone on behind closed doors for years.
Next should be one about Vivisection!
Sir Walk F: SOLUTION: stop eating meat. Simple. Stop promoting murder
there is an easy solution - go vegan
I'd be more supportive of these sorts of campaigns if they promoted SOLUTIONS instead of just trying to SHOCK people for profit.
Of course factory farming is a terribly inhumane thing. But until we provide functional alternatives to them, merely shocking or shaming people is actually DIS-EMPOWERING.
I propose giving people empowerment by teaching them about small-scale farming methods and how to better access food grown on small farms in their region. Because buying vegetables from massive monoculture farms that are owned and controlled by the SAME COMPANIES who own these sorts of factory farms is obviously not a real solution.
So, what will it be, Care2? Solutions, or shock?
Hope this works. Keep it up.
Real? All people are going to do is think your pushing the vegan agenda my way or or your an animal hating demon. You should try to get people to go for cruelty free farms not as extreme and more people will listen to you.
What a brilliant campaign.
We have cut back our meat consumption drastically. I only buy locally raised, pastured, grass fed beef and Murray's chickens that are certified humane raised & handled. The same with eggs. I don't have a problem with eating meat, just how it is raised & treated.
Another good advertisement for buying locally-raised free-range meat. I buy it whenever possible simply because I got used to the TASTE a number of years ago (when a friend of mine was raising a few cows in the pastures on her small farm, and shared the meat) and found it incomparably superior. And frankly the conditions under which those animals were raised were pretty much the same as those I remember from spending my summers on my uncle's farm in the 1950's. (He got out of livestock and into raising potatoes when the economics of the industry began to demand a switch to larger "production-line" animal management. He did not care to make the move to that scale, and for him and his farm it didn't make fiscal sense.)
I realize that raising meat that way on the scale demanded in this country is not feasible; I can do the math. It just won't work. But for me, now, it's a solution.
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