START A PETITION 25,136,189 members: the world's largest community for good
START A PETITION
x

Five steps to get the most from Facebook Places and Foursquare

Five steps to get the most from Facebook Places and Foursquare

This past Saturday I was on a Panel at the Nonprofit Technology Conference about using location-based services to create awareness and raise money for your organization.

The panel included Estrella Rosenberg of Big Love Little HeartsJoe Waters from Boston Medical Center, and Dan Michel from Feeding America.

Here are five points I took away from the session:

1. Understanding user motivations

Understanding user motivations is important in developing your LBS strategy. For example, Foursquare users love collecting badges and love becoming the mayor of a venue, while Places users are motivated by sharing interesting places and being “on stage” in front of their friends. Obviously, these are generalities – using them yourself is the best way to know what your constituents’ motivations are.

2. Use the services as is

As you may have guessed, services like FourSquare and Gowalla don’t have the bandwidth to focus on special projects, or wish-list feature requests. With that in mind, develop your strategy around these services as they are – both in terms of user base and features.

3. Use them as one channel among many

Because of the limited user base, cultural adoption and functional limitations of these tools, they should be used only as a marginal supplement to other channels. You might be wise to use them experimentally with no expectations of ROI (and be pleasantly surprised when you have a win).

4. Integrate into a CM program

You can use both services to easily operationalize a cause marketing program. Especially with those large donors who happen to own a local bagel chain. Create a cause marketing program for your organization with “Cause Marketing for Dummies”.

5. Experiment

One thing I love about what Feeding America did with Waze, was that they didn’t wait for other orgs to pave the way. They got their hands dirty, and in doing so, are now considered a case study in how orgs in the future might use LBS.

Originally published on InboundZombie.com and republished here with permission. 

Related Stories

Luxury Brands Show Nonprofits How to Strut Their Stuff on Foursquare

Falling Whistles: “Cause Fashion” That Delivers on Both Ends

Help Attack! Has Battle Plan for Cause Marketing

Read more: , , , , , , ,

By John Haydon, Inbound Zombie

have you shared this story yet?

some of the best people we know are doing it

41 comments

+ add your own
6:35PM PDT on Jul 17, 2011

I still 'get lost' on Facebook. Getting more from the site will hopefully prevent that.

3:09PM PDT on Jul 17, 2011

thank you, if I ever get a smarter phone than I now have, and IF i stay with facebook, this might be useful.

1:19PM PDT on Jul 17, 2011

thank you for the info.....much appreciated

2:35PM PDT on Apr 3, 2011

thanks

3:30AM PDT on Mar 30, 2011

Thanks for this :)

5:33PM PDT on Mar 28, 2011

I have no clue what all this means.

9:18AM PDT on Mar 28, 2011

still don`t like using facebook, thanks for the article, sure can be usefull for users of these sites.

9:12PM PDT on Mar 27, 2011

Thanks for the info

1:51PM PDT on Mar 27, 2011

good to know!

4:30AM PDT on Mar 27, 2011

good to know;)

add your comment



Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

ads keep care2 free

meet our writers

Steve Williams Steve Williams is a passionate supporter of Lesbian, Gay, Bisexual and Trans (LGBT) rights, human... more
Story idea? Want to blog? Contact the editors!
ads keep care2 free

more from causes




Select names from your address book   |   Help
   

We hate spam. We do not sell or share the email addresses you provide.