Here are five points I took away from the session:
1. Understanding user motivations
Understanding user motivations is important in developing your LBS strategy. For example, Foursquare users love collecting badges and love becoming the mayor of a venue, while Places users are motivated by sharing interesting places and being “on stage” in front of their friends. Obviously, these are generalities – using them yourself is the best way to know what your constituents’ motivations are.
2. Use the services as is
3. Use them as one channel among many
Because of the limited user base, cultural adoption and functional limitations of these tools, they should be used only as a marginal supplement to other channels. You might be wise to use them experimentally with no expectations of ROI (and be pleasantly surprised when you have a win).
4. Integrate into a CM program
You can use both services to easily operationalize a cause marketing program. Especially with those large donors who happen to own a local bagel chain. Create a cause marketing program for your organization with “Cause Marketing for Dummies”.
One thing I love about what Feeding America did with Waze, was that they didn’t wait for other orgs to pave the way. They got their hands dirty, and in doing so, are now considered a case study in how orgs in the future might use LBS.
Originally published on InboundZombie.com and republished here with permission.
By John Haydon, Inbound Zombie