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Forget Lunchables: Food Pouches Are the Hot New Snack for Kids

Forget Lunchables: Food Pouches Are the Hot New Snack for Kids
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It can be tough to get young children to eat nutritious, balanced meals–or even to get them to eat at all. To help combat this problem, companies like Kraft and Nabisco have developed food that is targeted specifically to kids: Lunchables, juice boxes, Teddy Grahams, and Go-Gurt are just a few highly processed, heavily packaged items commonly found in the school cafeteria. And the newest trend in kid cuisine seems to be pouches of pureed food…no utensils or chewing required.

Plum Organics, a California-based company, pioneered the pouches, filled with pureed organic fruits and vegetables, in 2008. Since then, baby food giants like Gerber and Earth’s Best have branched out from traditional jar baby food into portable pouches, which cost almost twice as much as their canned counterparts. The pouches are targeted to kids under 7 years of age.

Nutritional concerns

Neil Grimmer of Plum Organics and his wife came up with a version of the pureed food pouches to get their young daughters to eat while they were at day care all day. The concerned parents discovered that when they pureed the same fruits and vegetables they would normally send along with their daughters, the soft food disappeared much more readily than the whole, tough to chew items.

On-the-Go convenience

Grimmer quickly realized that his family’s solution to their daughters’ eating problems may be attractive to other parents for a different reason–convenience. Most families have so many commitments that finding time to sit down and have dinner together is a long-forgotten luxury. For some parents, food pouches ensure that their children are getting proper nutrition without them having to put a lot of time and thought into the process.

“We want to make sure we’re able to move at the right speed, but also do the right thing for our kids,” Grimmer said (NYT).

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Lars Plougmann

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38 comments

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4:21AM PDT on Jun 28, 2012

Cute baby photo.
Mara C. I was going to mention that feeding pureed meals to children up to 7 would not allow them to exercise and strengthen their teeth properly, but you beat me to it. :)
Depending on their only containing natural ingredients I suppose pouches are ok to ease the hunger pangs when out with the children, but only on limited occasions, and taking a banana or other fruit would be a better option.

9:57PM PDT on Jun 27, 2012

Without the need to chew, eventually we will evolve as toothless wondes!

6:59PM PDT on Jun 27, 2012

kids need REAL food.

8:54PM PDT on Jun 24, 2012

ridiculous...unnecessary processing and packaging. whole foods are better. figure out a way to make your kids eat the whole foods...

3:02PM PDT on Jun 24, 2012

Yuk, chewing helps develop the muscles in the mouth needed for speech. Is this why the last couple of generations talk such drivel, fed on pap and junk food.Good fresh food from a very early age, it's better and cheaper than jars and pouches.

7:52AM PDT on Jun 24, 2012

Thank you for sharing.

7:49AM PDT on Jun 24, 2012

Thank you for sharing.

3:36AM PDT on Jun 24, 2012

...and 7% of idiots polled voted YES!!!!
You created the child, get off your bum, and give it proper food! Fresh and nutritious.

1:12AM PDT on Jun 24, 2012

"It wouldn't happen to contain harmful conservatives would it?"

Those Tories and Republicans get everywhere,

12:06AM PDT on Jun 24, 2012

There has to be some bad outcomes from this...like teeth not becoming as strong due to the lack of chewing

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