The “Lay’s Mobile Farm” tour ischugging across the United States as part of the brand’s strategy to celebrate the people and communities across the country that produce its potato chips.
Featuring a mobile greenhouse designed to bring a “rural farm experience” to the center of metropolitan areas across the country, the tour gives visitors the opportunity to interact first-hand with plants, meet a Lay’s potato farmer and enjoy interactive stations.
It’s unlikely that any of those interactive stations will inform people about the absurd amount of fat, salt, and potentially hazardous chemicals (like acrylamide) fried potato products often contain; or the fact that earlier this year, the Canadian Food Inspection Agency banned the smoky bacon flavor of Lay’s potato chips because of salmonella contamination.
They also won’t tell you how ludicrous it is to assume that by buying a bag of potato chips, you’re in any way directly benefiting the farmers that have spent their whole lives planting the same crop over and over again.
Despite the questionable tactic of trying to associate fried potato products with the healthy, natural process of farming, there are some potencially beneficial aspects of Lay’s latest farmwashing scheme.
1. Families will receive take-home educational materials that provide simple tips and fun activities to inspire at-home gardening, something that can’t be over-emphasized as more people move to massive cities.
2. Lays will be giving away approximately 8,000 individual basil plants to people who participate in the farm experience (for people who may never have grown an edible plant before, this is significant).
3. At the culmination of each city stop, all contents of the greenhouse will be donated to local community gardens, resulting in the planting of hundreds of vegetables and fruits in these urban areas.
Upcoming tour stops include:
Los Angeles – August 17: The Grove / Los Angeles Community Garden Council
Dallas – August 24: Rangers Ballpark / YMCA of Metropolitan Dallas
Image Credit: Flickr - dianebondareff