Frito-Lay Launches Mobile Greenhouse Campaign To Support Community Gardens

The “Lay’s Mobile Farm” tour ischugging across the United States as part of the brand’s strategy to celebrate the people and communities across the country that produce its potato chips.

Featuring a mobile greenhouse designed to bring a “rural farm experience” to the center of metropolitan areas across the country, the tour gives visitors the opportunity to interact first-hand with plants, meet a Lay’s potato farmer and enjoy interactive stations.

It’s unlikely that any of those interactive stations will inform people about the absurd amount of fat, salt, and potentially hazardous chemicals (like acrylamide) fried potato products often contain; or the fact that earlier this year, the Canadian Food Inspection Agency banned the smoky bacon flavor of Lay’s potato chips because of salmonella contamination.

They also won’t tell you how ludicrous it is to assume that by buying a bag of potato chips, you’re in any way directly benefiting the farmers that have spent their whole lives planting the same crop over and over again.

Despite the questionable tactic of trying to associate fried potato products with the healthy, natural process of farming, there are some potencially beneficial aspects of Lay’s latest farmwashing scheme.

1. Families will receive take-home educational materials that provide simple tips and fun activities to inspire at-home gardening, something that can’t be over-emphasized as more people move to massive cities.

2. Lays will be giving away approximately 8,000 individual basil plants to people who participate in the farm experience (for people who may never have grown an edible plant before, this is significant).

3. At the culmination of each city stop, all contents of the greenhouse will be donated to local community gardens, resulting in the planting of hundreds of vegetables and fruits in these urban areas.

Upcoming tour stops include:

Los Angeles – August 17: The Grove / Los Angeles Community Garden Council
Dallas – August 24: Rangers Ballpark / YMCA of Metropolitan Dallas

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Image Credit: Flickr - dianebondareff

86 comments

Carole R.
Carole R.4 years ago

This is a good idea and hopefully will benefit inner city people.

Annmari Lundin
Annmari Lundin5 years ago

Anything that can encourage people to grow their own food, should be applauded!

Julianna D.
Juliana D.6 years ago

At least one step in the right direction.

Kaye Skinner
Rev. Dr. Kaye S.6 years ago

Three cheers for the Frito bandito!

Theresa C.
Theresa C.6 years ago

Thanks for the info :)!

gary c.
Gary C.6 years ago

Anything in moderation, they say, at least they're trying to do a bit of good unlike some other companies we could name ,hey monsanto...

Jo B.
josie batlles6 years ago

Fab idea! thank you very much for sharing x

Maryl R.
Maryl R.6 years ago

Kodos to Frito-Lay.

Mervi R.
Mervi R.6 years ago

Great, thanks for the info!

Carole K.
Carole K.6 years ago

Is your bag half full or half empty? Corporate positives need to be acknowledged & reinforced whenever they occur, even though they appear half-beneficial, half well-intended . At least, recognize the positive in the public gesture even if you question their motives. Otherwise, the corporations will retort that their good will gestures are not accepted by the public & thereby are not in corporate interests, & they would be correct in their analysis and do nothing more in that regard.
As far as the nutritional values of potato chips & other fried snack foods-most people know/ are aware that snacks are not nutritious; but that's not why you eat them! Real food is not only about nutrition; but palatability & enjoyment as well. I'm not recommending that people take up a potato chip diet or buy Frito-Lay products by any means here; but I am just saying, that everything in moderation is OK. A chip now & then isn't going to kill anyone unless they are morbidly obese or have serious medical conditions that would prohibit even an occasional chip in their restricted diet.
So I will recognize Frito-Lay for operating a mobile greenhouse, distributing gardening information, donating to community gardens & giving a free plant to patrons. Curious as to why it's basil they are giving away though...