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Frito-Lay Launches Mobile Greenhouse Campaign To Support Community Gardens

Frito-Lay Launches Mobile Greenhouse Campaign To Support Community Gardens

The “Lay’s Mobile Farm” tour ischugging across the United States as part of the brand’s strategy to celebrate the people and communities across the country that produce its potato chips.

Featuring a mobile greenhouse designed to bring a “rural farm experience” to the center of metropolitan areas across the country, the tour gives visitors the opportunity to interact first-hand with plants, meet a Lay’s potato farmer and enjoy interactive stations.

It’s unlikely that any of those interactive stations will inform people about the absurd amount of fat, salt, and potentially hazardous chemicals (like acrylamide) fried potato products often contain; or the fact that earlier this year, the Canadian Food Inspection Agency banned the smoky bacon flavor of Lay’s potato chips because of salmonella contamination.

They also won’t tell you how ludicrous it is to assume that by buying a bag of potato chips, you’re in any way directly benefiting the farmers that have spent their whole lives planting the same crop over and over again.

Despite the questionable tactic of trying to associate fried potato products with the healthy, natural process of farming, there are some potencially beneficial aspects of Lay’s latest farmwashing scheme.

1. Families will receive take-home educational materials that provide simple tips and fun activities to inspire at-home gardening, something that can’t be over-emphasized as more people move to massive cities.

2. Lays will be giving away approximately 8,000 individual basil plants to people who participate in the farm experience (for people who may never have grown an edible plant before, this is significant).

3. At the culmination of each city stop, all contents of the greenhouse will be donated to local community gardens, resulting in the planting of hundreds of vegetables and fruits in these urban areas.

Upcoming tour stops include:

Los Angeles – August 17: The Grove / Los Angeles Community Garden Council
Dallas – August 24: Rangers Ballpark / YMCA of Metropolitan Dallas

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Image Credit: Flickr - dianebondareff

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86 comments

+ add your own
8:32PM PDT on Mar 28, 2012

This is a good idea and hopefully will benefit inner city people.

8:03AM PST on Feb 6, 2011

Anything that can encourage people to grow their own food, should be applauded!

12:57AM PDT on Oct 5, 2010

At least one step in the right direction.

6:55PM PDT on Sep 2, 2010

Three cheers for the Frito bandito!

3:44PM PDT on Sep 1, 2010

Thanks for the info :)!

7:16AM PDT on Aug 29, 2010

Anything in moderation, they say, at least they're trying to do a bit of good unlike some other companies we could name ,hey monsanto...

4:00PM PDT on Aug 28, 2010

Fab idea! thank you very much for sharing x

6:30AM PDT on Aug 27, 2010

Kodos to Frito-Lay.

4:23PM PDT on Aug 25, 2010

Great, thanks for the info!

3:22PM PDT on Aug 24, 2010

Is your bag half full or half empty? Corporate positives need to be acknowledged & reinforced whenever they occur, even though they appear half-beneficial, half well-intended . At least, recognize the positive in the public gesture even if you question their motives. Otherwise, the corporations will retort that their good will gestures are not accepted by the public & thereby are not in corporate interests, & they would be correct in their analysis and do nothing more in that regard.
As far as the nutritional values of potato chips & other fried snack foods-most people know/ are aware that snacks are not nutritious; but that's not why you eat them! Real food is not only about nutrition; but palatability & enjoyment as well. I'm not recommending that people take up a potato chip diet or buy Frito-Lay products by any means here; but I am just saying, that everything in moderation is OK. A chip now & then isn't going to kill anyone unless they are morbidly obese or have serious medical conditions that would prohibit even an occasional chip in their restricted diet.
So I will recognize Frito-Lay for operating a mobile greenhouse, distributing gardening information, donating to community gardens & giving a free plant to patrons. Curious as to why it's basil they are giving away though...

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Beth Buczynski Beth is a freelance writer and editor living in the Rocky Mountain West. So far, Beth has lived in... more
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