Food truck culture is big. Across the United States and in many other countries around the world, food trucks are moving beyond traditional burgers and fries and “street meat” and offering up a wide variety of different types of cuisines. Whether you are looking for a regular old hot dog, a tofu wrap or a korean beef burrito, chances are there is a food truck for you. The places that these food trucks source their food from can range from suspect to sustainable, depending on the concept, the owners and the target clientele.
Now one food truck in New York City is serving up local, organic, farm fresh food to its customers. The Katchie Truck sources all of its food from the Katchie Farm, which is an organic farm owned by Great Performances and located in Columbia County, New York. The Katchie Truck can be found in New York City at Wave Hill Public Garden from Tuesdays to Sunday and at Hudson Square on Mondays. According to company CEO Liz Neumark, the food truck is all about “seasonality and fresh fruit and vegetables, all done thoughtfully and healthfully” (source: WellandGoodNYC). According to Zagat, the company plans to get a second truck on the road soon too, quoting Neumark as saying “It’s like children. You have a baby — you want another one!”
Convenience food has had a devastating effect on the health of people in North America because most of it is unhealthy, leading people who are pressed for time and money to grab something quick, cheap and unhealthy on the go. While the slow food movement and increased popularity of vegetable gardens are a move in the right direction, there will always be people who look towards convenient food. Convenient food shouldn’t have to be bad for you, and initiatives like Great Performances’ Katchie Truck are an excellent way to promote healthy, sustainable, and ethical eating on the go.
Photo credit: thebittenword.com on flickr