The Sierra Club unveiled two new ads this week aiming their focus on the lies of big coal companies much like the Truth campaign did on big tobacco.
Environmentalist have won more than a few battles over the last couple years against coal power plants. I recently wrote about the inspiration of Chicago’s ten year battle to close two of them. Beyond Coal campaign has pushed 106 of the country’s aging coal-fired power plants into retirement (or to set a retirement date), since 2010 says the Sierra Club.
“The ads may be funny, but the effects of coal pollution are not,” said Mary Anne Hitt, Director of the Sierra Club’s Beyond Coal campaign. “Coal is dirty, outdated, and bad for our kids’ health. Coal is a 19th century fuel that is making our country sick and getting in the way of a prosperous future and clean energy jobs.”
Thus far the organization released two ads using iconic 80′s TV personalities and shows.
What do you think — funny? Effective?